Logo 1907

Logo 1907

miercuri, 25 martie 2020

FCA dealers always at the customer’s side: “Parked at home, but always on the move!”

FCA dealers always at the customer’s side: “Parked at home, but always on the move!” 

 

 

 

  • Potential customers can now contact official FCA dealers, without leaving their house, by using Google Hangouts Meet.
  • FCA Bank is using advanced digital tools to provide quotes for financing and insurance services.
  • All car and commercial vehicle purchases financed through FCA Bank will have first payment installment deferred until January 2021: a tangible advantage at a difficult moment, providing customers peace-of-mind with their vehicle purchase.
  • Italy is the first market where FCA is using this “remote” contact technology which, given its ease of use, will be extended to other markets.
  • Through these initiatives, FCA is working to consolidate the long-standing relationship of trust and professionalism with its customers and support those planning to make a car purchase, through special conditions at this difficult time for everyone.

At an extraordinarily difficult moment, FCA is implementing concrete new initiatives via its dealer network to support all citizens who, during this national health crisis, are considering the purchase of a new vehicle and want to get in touch with an FCA sales consultant.

We have launched a dedicated service to enable dealers and customers to communicate without anyone having to leave home: an innovative quotation process that allows sales negotiations to be carried out online, rather than in the showroom. Sales personnel have had special training and are ready to help customers configure a new vehicle, prepare a quote and present financing options. Customers can request an appointment by phone or email and they will receive a link to connect directly with a sales consultant. No software installation is required. Italy is the pilot market for this FCA project which, given the easy-to-use technology, will be extended to other countries.

The technology is the Google Hangouts Meet app, an intuitive tool for online communications, with the ability to view files and images and make video calls. This means customers considering a purchase can have the same direct personal contact with their trusted FCA dealer. Transactions will subsequently need to be completed in person as soon as circumstances allow and in accordance with government directives.

The initiative will be promoted via a digital campaign using the slogan “Parked at home, but always on the move!” to highlight the importance of rigorously observing the requirement to stay at home, while remaining proactive and looking optimistically to the future. The simple, easy-to-use system also provides concrete support for the Italian industrial system with the orders generated contributing to a faster return to normal once the crisis is over.

Finally, as further support at this extremely difficult time, the first payment installment on all car and commercial vehicle purchases financed through FCA Bank will be deferred until January 2021.
Now more than ever before, knowing how to wait is the best way to get going again.

Turin, March 25, 2020

marți, 11 februarie 2020

Ypsilon Monogram. UN TOCCO DI ELEGANZA



Ypsilon Monogram. UN TOCCO DI ELEGANZA.


Lasciati sorprendere dall'eleganza della nuova Ypsilon Monogram.
Dal monogramma, disegnato a partire da una "Y" stilizzata, nasce un pattern che accompagna la sfumatura dal Noir del tettuccio al Gold della carrozzeria.

La "Y" firma in Gold il montante centrale, portellone posteriore e coppa ruote.

Un outfit unico, inconfondibile.

Gamma Ypsilon da 109€ al mese e anticipo ZERO!
Con polizza "Make-up" inclusa!
Primi 24 mesi da 109€ e poi 72 mesi da 155€.
TAN 6,45%- TAEG 9,00%

Offerta valida fino al 29 Febbraio 2020.

https://dpromo.lancia.it/Ypsilonmonogram?campaignid=ELQ10188-16_LANCIA_ITA-LANCIA-YPSILON-FEB-20-PROMO-DEM_2020-02-10_2020-02-24_YPSILON_IT&source=DEM&elqTrackId=d4ffa35445194c6a8a73dbd351a6d327&elq=09f38aa3a7b647a7a976b9a987b51cf3&elqaid=19928&elqat=1&elqCampaignId=10188


IL SIMBOLO DELLO STILE.
 
È solo lasciando la propria impronta che si diventa unici. E da un simbolo inconfondibile nasce un motivo in cui gli opposti si incontrano per brillare di luce propria. Per la prima volta, un pattern di Y stilizzate in degradé Gold, che si moltiplicano fino a creare una sfumatura continua sul montante anteriore, accompagnano e firmano l’abbraccio tra il nero elegante del tetto e il Gold prezioso della carrozzeria.  
 

 

L’ELEGANZA SI FIRMA ORO SU NERO.
 
Grazie al loro tocco delicato e preciso, i dettagli Glossy Black delle finiture esterne sottolineano e accentuano il baffo porta logo, l’inserto sulla griglia frontale inferiore, le maniglie-porta, le calotte specchi e il paraurti posteriore della Ypsilon Monogram. Un trucco perfetto per incorniciare lo sguardo intrigante dei fari fendinebbia in dotazione. 
 
UNO STILE DAL CUORE D’ORO.
 
Perché la vera bellezza è anche quella interiore. Ecco perché sono presenti anche note di stile all’interno, impreziosito dalle nuove nuance Gold sui fasciami dei sedili e il logo Y in ricamo oro su poggiatesta nero. Uno stile così unico che non vorrai mai smettere di guidarla.
 

joi, 30 ianuarie 2020

Fiat-Chrysler auto news

Fiat-Chrysler anunță schimbări majore pentru sistemul de infotainment Uconnect 5: este bazat pe Android și suportă ecrane de până la 12.3 inch

https://www.automarket.ro/stiri/fiat-chrysler-anunta-schimbari-majore-pentru-sistemul-de-infotainment-95927.html

Fiat Chrysler Faces Rough Road Before PSA Merger

https://www.wsj.com/articles/fiat-chrysler-faces-rough-road-before-psa-merger-11580043601

Is the Groupe PSA-Fiat Chrysler Merger ‘Smart Consolidation’?

https://knowledge.wharton.upenn.edu/article/groupe-psa-fiat-chrysler-merger-smart-consolidation/

Saatchi & Saatchi wins Fiat Chrysler ad account

https://www.campaignlive.co.uk/article/saatchi-saatchi-wins-fiat-chrysler-ad-account/1671338

Fiat Chrysler's Android-based Uconnect 5 supports Alexa and wireless CarPlay

https://www.engadget.com/2020/01/27/fiat-chrysler-uconnect-5-android/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS91cmw_c2E9dCZyY3Q9aiZxPSZlc3JjPXMmc291cmNlPW5ld3NzZWFyY2gmY2Q9MTEmY2FkPXJqYSZ1YWN0PTgmdmVkPTBhaFVLRXdpWXE5SHkxcXJuQWhYSmxZc0tIWGo4QzNzNENoQ3BBZ2duS0FBd0FBJnVybD1odHRwcyUzQSUyRiUyRnd3dy5lbmdhZGdldC5jb20lMkYyMDIwJTJGMDElMkYyNyUyRmZpYXQtY2hyeXNsZXItdWNvbm5lY3QtNS1hbmRyb2lkJTJGJnVzZz1BT3ZWYXcwT0FSNC1EMnFRZlV4cDgwaGxaaUFm&guce_referrer_sig=AQAAAMiVTsqQnvxBzWLaktZQLVtUsx4u-CVsVQC7ulpsLkDlX9rnfrkgikoQSqirQeodtOFlYENh6U_EDJtCqg4qSbnj4fHCmi3NmsywPHtGo9QQ0-2VbqLLpJBKLdF1wszI3zOTmQNXKLtL_V4FDukm2Dm3gawBEhVakRADIkP-qWQi

 

Foxconn and Fiat Chrysler partner to develop EVs and an ‘internet of vehicles’ business

https://techcrunch.com/2020/01/16/foxconn-and-fiat-chrysler-partner-to-develop-evs-and-an-internet-of-vehicles-business/

AutoX and Fiat Chrysler are teaming up on a robotaxi for China

https://techcrunch.com/2020/01/07/autox-and-fiat-chrysler-are-teaming-up-on-a-robotaxi-for-china/ 

Jeep deschide pre-comenzile pentru Renegade & Compass 4xe în Europa

https://www.autoexpert.ro/jeep-pre-comenzile-renegade-compass-4xe-europa/ 

Un nou caz în scandalul emisiilor diesel: Jeep şi Suzuki, interzise pe piața europeană?

https://www.autoexpert.ro/un-nou-caz-in-scandalul-emisiilor-diesel-jeep-si-suzuki-interzise-pe-piata-europeana/

Maserati începe testarea primului său sistem de propulsie electric

https://www.autoexpert.ro/maserati-incepe-testarea-primului-sau-sistem-de-propulsie-electric/

 

Historic Lancia ‘Campion Collection’ to be sold at Palm Beach

https://www.motorsportmagazine.com/articles/auctions/historic-lancia-campion-collection-set-for-palm-beach-sale

 

vineri, 10 ianuarie 2020

Ypsilon Monogram 2020

Ypsilon Monogram.

La classe ha una nuova firma.




Ypsilon ancora una volta sorprende con il suo stile inconfondibile.

La lettera “Y ” stilizzata diventa un inedito monogramma,
che attraverso un pattern in degradè sfuma in modo armonico il contrasto
tra il Noir del tetto e il Gold della carrozzeria, donando all’auto un outfit
ancora più sofisticato.

Gamma Ypsilon da 109€ al mese e anticipo ZERO!
Con polizza "Make-up" inclusa!
Primi 24 mesi da 109€ e poi 72 mesi da 155€.
TAN 6,45%- TAEG 9,00%

Offerta valida fino al 31 Gennaio 2020 sulla pronta consegna.

https://dpromo.lancia.it/Ypsilonmonogram?campaignid=ELQ9943-16_LANCIA_ITA-LANCIA-YPSILON-JAN-20-PROMO-DEM_2020-01-08_2020-01-24_YPSILON_IT&source=DEM&elqTrackId=1b28050d9c58437a80260a2c4c02338a&elq=f988a2f272a0492682298aa04141e876&elqaid=19622&elqat=1&elqCampaignId=9943

Novità Lancia, prime informazioni sul suv della rinascita



Novità Lancia, prime informazioni sul suv della rinascita

L’anno appena concluso si è rivelato per Lancia davvero d’oro. Le immatricolazioni della piccola Ypsilon, unico modello rimasto a listino per la Casa torinese, sono cresciute quasi del 21 % nell’intero anno superando quota 58 mila unità immatricolate. Un vero e proprio boom di vendite che ha premiato la segmento B italiana nonostante l’età del modello. La Lancia Ypsilon piace ancora visti i dati conseguiti che riportiamo di seguito:

Tra il 2020 ed il 2021 avremo importanti notizie su come il marchio Lancia sarà rivalutato e rafforzato. Sarebbe un peccato abbandonarlo visti i volumi di vendita che ancora riesce a totalizzare. Lasciando da parte la Ypsilon che sarà rivista con l’introduzione della motorizzazione micro ibrida 1.0 Firefly da 70 CV nei prossimi mesi, quale sarà il modello che risolleverà le sorti del marchio?

Neanche a farlo apposta sempre più voci insistono sul fatto che il futuro di Lancia sarà affidato ai suv oltre che alla nuova Ypsilon attesa tra 2021 e 2022. Entro la fine del 2022 sarà lanciato a quanto pare un B-suv dai contenuti di pregio che potrebbe essere chiamato Lancia Musa.

L’immagine utilizzata in copertina è un render preso dal video pubblicato sul canale Youtube di Show car. Non sono ovviamente ancora immagini reali. Di seguito il link al filmato:


Il nuovo suv lancia sarà una vettura di segmento B basata sulla piattaforma CMP di PSA. L’auto sarà lunga tra i 420 ed i 430 cm e potrebbe essere proposta anche in versione elettrica con circa 130-140 CV ed autonomia tra i 350 ed i 400 km. L’auto offrirà poro per 5 persone con un bagagliaio tra i 420 ed i 450 litri. Dovrebbe esserci solamente la trazione anteriore.

I motori saranno molto probabilmente i 1.2 PureTech francesi con potenze tra i 100 ed i 130 CV. Non dovrebbero essere presenti a listino unità a gasolio. In ogni caso i propulsori previsti saranno resi noti non appena il piano industriale di rilancio di Lancia sarà reso pubblico. L’auto sarà strettamente imparentata con la nuova Peugeot 2008 e con il futuro suv di segmento B di Alfa Romeo.

Il suv Lancia sarà una vettura che punterà ad esaltare il made in Italy. Saranno infinite le possibilità di personalizzazione sia tra le tinte per gli esterni che per i rivestimenti interni. L’auto sarà un piccolo salottino a quattro ruote con la possibilità di scegliere i migliori tra i tessuti ed i rivestimenti prodotti nel nostro paese. Marchi come Poltrona Frau, Alcantara e le migliori ditte che producono pelle di altissima qualità andranno ad equipaggiare la vettura.

Il nuovo suv Lancia sarà presente probabilmente a listino tra la fine del 2022 ed i primi mesi del 2023 ad un prezzo base di circa 22.500 €. La versione elettrica avrà un listino che dovrebbe partire da una cifra vicina ai 39-40 mila euro.

https://www.motori.news/novita-lancia-prime-informazioni-sul-suv-della-rinascita-36429.html

Nuova Lancia Ypsilon e B-SUV: ecco le novità

https://www.money.it/Nuova-Lancia-Ypsilon-e-nuovo-B-SUV

 


duminică, 17 noiembrie 2019

Solo a Novembre sulla Gamma Ypsilon - SCONTO pari al valore dell’IVA


Solo a Novembre sulla Gamma Ypsilon
       SCONTO pari al valore dell’IVA.

       Ypsilon da 8.900€ oltre oneri finanziari
       con finanziamento FCA Bank e ANTICIPO 0.
       Anziché 10.400€. TAN 6,45% - TAEG 9,95%.

       Offerta valida sulla pronta consegna,
       esclusi optional.

       Anche sabato e domenica


https://dpromo.lancia.it/Ypsilon?campaignid=ELQ9530-16_LANCIA_ITA-LANCIA-YPSILON-NOV-19-PROMO-DEM_2019-11-12_2019-11-30_YPSILON_IT&source=DEM&elqTrackId=f7ab4cc1457a45f58e73b7d30751c56b&elq=7695174253ff4141909319319989e499&elqaid=19112&elqat=1&elqCampaignId=9530 

IL SIMBOLO DELLO STILE.



Come tutti i più grandi brand di moda, da oggi anche Ypsilon ha il suo simbolo di stile: il Monogram, a cui si ispira il suo nome. Ypsilon Monogram. Un modello che, già al primo sguardo, si presenta con una caratteristica inedita: un pattern di Y stilizzate sul montante anteriore, che accompagnano e firmano l’abbraccio tra il nero elegante del tetto e il Gold prezioso della carrozzeria. Una versione che si mette in luce anche grazie ai fari fendinebbia in dotazione. Ma la vera bellezza è anche quella interiore. Ecco perché sono presenti anche note di stile all’interno, impreziosito dalle nuove nuance Gold sui fasciami dei sedili e il logo Y in ricamo oro su poggiatesta nero. Uno stile così unico che non vorrai mai smettere di guidarla. 
 

IL NERO CHE ILLUMINA.



Nuova Ypsilon Black and Noir è qui per guidarti attraverso un mondo di stile, grazie alla carrozzeria Double-Color Nero Glossy-Matt e ai suoi preziosi dettagli Rose gold, che emergono dall’abito nero e brillano di una luce intensa ed elegante. Il suo stile è contraddistinto da due firme esclusive: logo Elefantino Rose Gold, per il montante con motivo Chevron lucido e opaco, e logo Ypsilon Rose Gold satinato per le coppe ruota da 15’’ con ghiera con finitura Glossy Black. Una personalità attenta e precisa a ogni dettaglio, grazie ai sensori di parcheggio posteriori. All’interno l’allestimento Elefantino dalle tinte Noir è un vero e proprio esercizio di stile, con sedili incorniciati da impunture Rose Gold e poggiatesta anteriori ricamati con una firma d’autore: una Ypsilon Rose Gold
 

Finiture grintose che conquistano.



Giovane, dinamica, grintosa, Nuova Ypsilon Elefantino Blu non passa inosservata. La texture personalizzata Black Ypsilon impreziosisce la calandra, l’inserto frontale della griglia inferiore e le calotte specchio.
Sui montanti laterali fa la sua comparsa l’iconico badge Elefantino, un tocco di stile inconfondibile. A bordo trova posto la nuova radio integrata di serie con comandi al volante, Bluetooth®, USB e display LCD. Il tessuto degli interni richiama lo Chevron devorè e crea un gioco di disegni ripetuti: sempre originali, sempre diversi. Scoprite un nuovo carattere. 
 

Linee sinuose che seducono.



La Nuova Ypsilon Gold è pronta a sfilare, elegante e piena di fascino. La seduzione inizia già dal profilo della calandra e dall’inserto della griglia inferiore, con le rifiniture abbinate agli specchietti in nero lucido. Le maniglie cromate e il porta logo in tinta con la carrozzeria esprimono pura armonia, e i nuovi cerchi Style da 15” incantano grazie al contrasto tra i dettagli in nero lucido e le Y argentate. L’attenzione ai dettagli ritorna anche negli interni: qui Gold rivela una classe senza pari. Il tessuto Jacquard con trama geometrica è reso ancora più prezioso dall’intreccio di fili oro o blu, che regalano sorprendenti effetti cangianti. Incontrate un nuovo charme. 
 

Elementi brillanti che stupiscono.



Nuova Ypsilon Platinum è dedicata a chi vuole dare un taglio alle convenzioni. Il suo stile distintivo si riflette nei dettagli cromati degli esterni: dalla modanatura laterale (disponibile come optional a richiesta) agli specchietti, dalla calandra alle maniglie-porta. A bordo il climatizzatore automatico garantisce un comfort senza paragoni. Gli interni ti avvolgono grazie alla preziosità dell’Alcantara®, nei colori Tortora e Classic Blue. Gli schienali sono caratterizzati da impunture geometriche e impreziositi dal ricamo del logo “Ypsilon”. Ogni particolare della Nuova Ypsilon Platinum è un vero trattamento di bellezza. Accendete una nuova luce.
 
 
 
 
 
 

sâmbătă, 19 octombrie 2019

Lancia supraviețuiește cu un singur model în gamă: în primele 9 luni, a vândut mai mult în Italia decât Alfa Romeo în toată Europa

Lancia supraviețuiește cu un singur model în gamă: în primele 9 luni, a vândut mai mult în Italia decât Alfa Romeo în toată Europa

 

https://www.automarket.ro/stiri/lancia-supravietuieste-cu-un-singur-model-in-gama-in-primele-9-luni-a-94241.html

 

 

 

Lancia, brandul “abandonat” de grupul Fiat-Chrysler, a reușit să vândă peste 45.000 de mașini în primele 9 luni, doar pe piața din Italia, depășind vânzările totale Alfa Romeo în Europa. Cu un singur model în gamă, Ypsilon, Lancia a dispărut însă din planurile de viitor ale grupului italian.

În 2019 se împlinesc 50 de ani de când brandul Lancia a fost cumpărat de Fiat, dar grupul italian nu a programat vreo sărbătoare pentru a marca acest moment.

După o încercare eșuată de relansare, Lancia a ieșit din vederile conducătorilor grupului FCA. “Ne-am dat seama că Lancia nu atrage clienții din afara Italiei,” spunea, în 2014, Sergio Marchionne, fostul șef al grupului.

Cu toate acestea, Lancia reușește să “supraviețuiască” având un singur model în gamă, respectiv Ypsilon, și Italia ca singura piață de desfacere.

În primele 9 luni din 2019, Lancia a reușit să vândă 45.783 de unități în Italia, cu o creștere de 29%, mai mult decât a vândut Alfa Romeo în toată Europa (39.114 de exemplare).

Analiștii estimează că Lancia Ypsilon va rămâne încă cel puțin doi ani pe piață, iar în 2020 urmează să primească o versiune mild-hybrid.

Via Automotive News

sâmbătă, 12 octombrie 2019

Watch Out, Alfa: Lancia Launches Ypsilon Monogram Edition In Italy

Watch Out, Alfa: Lancia Launches Ypsilon Monogram Edition In Italy

https://www.carscoops.com/2019/10/watch-out-alfa-lancia-launches-ypsilon-monogram-edition-in-italy/

Earlier this year, everyone who knows a thing or two about cars was stunned to learn that Lancia outsold Alfa Romeo in the European Union in the first six months of 2019.


Yes, a brand reduced to a single market (Italy) and a single eight-year-old model (Ypsilon) sold more units in Europe than the Alfa Romeo brand in which parent company FCA poured massive amounts of money to turn it into a credible rival for Germany’s big three premium carmakers.

Now, we don’t know whether Lancia will end the 2019 calendar year ahead of Alfa Romeo in Europe or not, but the maker of the Giulia and Stelvio should be worried. The reason (and we’re not even joking) is that Lancia has launched a new Ypsilon special edition model called Monogram, which should help further boost sales in Italy.




The umpteenth special edition Lancia Ypsilon takes its name from the letter “Y” which has been turned into a monogram featured everywhere on the car. Offered in an exclusive color combination of light gold and black, the Ypsilon Monogram introduces the letter “Y” as a graphic sign representing the car’s signature. The monogram can be seen on the alloy wheel centers, B-pillars, and rear screen, as well as on the headrests.

Other unique features include the A-pillars which gradually change color from black to light gold as they join the bonnet, plus gloss black trim – including inserts on the upper and lower grilles, door handles, alloys, mirror caps, and rear bumper.





Inside, the Ypsilon Monogram gets new fabric upholstery with light gold leather accents and stitching. The special edition model also brings upgraded standard equipment including a DAB audio system, Uconnect infotainment system with 5-inch touchscreen, air conditioning, leather steering wheel, power-adjustable side mirrors, rear parking sensors, and fog lights.

The engine lineup stays the same and includes a naturally aspirated 1.2-liter Fire Evo II gasoline engine rated at 69 PS (68 HP) and available in a bi-fuel setup (gasoline and LPG), as well as an 80 PS (79 HP) 0.9-liter TwinAir turbocharged two-cylinder engine running on CNG (compressed natural gas) and gasoline. 

 

vineri, 15 februarie 2019

FCA reverses Lancia strategy - brand survives

FCA reverses Lancia strategy - brand survives

Remember how Fiat Chrysler told the media and analysts that Lancia would fade away during 2018? Well, it didn't disappear. And, an eight-year model is still outselling the Alfa Romeo range in Italy. What's going on?

Pressed for a clear statement, a spokeswoman for Lancia told just-auto earlier on 12 February that "It will survive as a brand but it will sell just one model: Ypsilon". Asked when exactly production is scheduled to end, there was this answer: "We will produce and sell it for the domestic market". As for the potential of adding one or more new models, "Lancia's focused on Ypsilon". Hard then to obtain a true picture.

Never mind the future, an air of uncertainty about the here and now clearly hangs over certain parts of the FCA business. By way of contrast to the uncertainty of where FCA Italy finds itself only six weeks into a new year, what we once called Chrysler is way too busy to be vexed by existential anxiety. Busy trying to milk the good times for as long as cheap gasoline, corporate tax cuts and low interest rate vehicle leases/loans continue.

Muscle cars and trucks powering profits

The US-based side of things is pulling in supersized profits and new or updated models are being churned out regularly. Which sounds a lot like the former Chrysler Corporation in the pre 'merger of equals' days. Even the ancient Dodge muscle cars are going gangbusters, much to the annoyance of Ford and GM which sell way more modern and therefore supposedly more appealing alternatives. The eleven years young Challenger is merrily laying rubber all over the Mustang and Camaro's driveways, while the Charger, its development and all other fixed costs long ago repaid, must be almost as extravagantly profitable. GM says it can't make money from a factory in Ontario so Oshawa is to be closed. Chrysler can't seem to make people stop people lining up to purchase the vehicles it builds in two (allegedly high cost, or so some say) Ontario plants.
Then there is Ram, which must make the likes of Volkswagen and BMW wonder why on earth they bother with the supposed prestige of having a high-end make such as Bentley or Rolls-Royce: neither makes anywhere remotely near the margins of the pick-up truck brand.

Forget Fiat? Kill Chrysler? Not so fast...

The quip about FCA being a company which, if it wants to really see its share price soar, ought to ditch the brands which denote the first two letters of its name, is flippant. Even if there is some truth in it. Chrysler is in fact doing well enough thanks to the 300 and Pacifica both being in demand. As for Fiat, well that's another story.

The US-based brands and their model ranges - current and next generation - will be discussed in more detail soon enough, as will Alfa Romeo, Maserati and Ferrari (click here for an analysis of another brand, Abarth). First though, back to FCA Italy and the lack of public statements about what is going on with a once luxury, then rally-sports marque, which was supposed to have been deceased by now. Lancia doesn't seem to want to die just yet.

Does Mike Manley see a future for Lancia?

Mike Manley, keen not to be a mere continuity man, will have had a good look at the equity in this historic marque. And also, at the costs of killing it. Might be have told his boss John Elkann and the board of FCA that it should be saved? Possibly not. Why then is the little Ypsilon, the brand's only car, still being made? And why did FCA build more than 48,000 units of this outmoded city car in 2018? And why were sales up by 55% in January? Lancia's spokeswoman attributes the recent success to a promotional campaign (see image).

Back in May 2014, FCA announced future models plans for all of its brands. That was when we officially learned that Lancia was to be wound down, the last model in its eventual final market due to flame out during 2018.

Sure enough, Lancia was withdrawn from the few countries where it was still going, various rebadged Chryslers were discontinued, and the Ypsilon, in Italy, became the last man standing. What now then? The brand climbed back up the sales charts last month, charming its way into the top ten with deliveries of 6,606 cars, after ending 2018 in sixteenth place. And guess which brand was hustled aside as Lancia landed back in the top ten? Ironically, FCA Italy's star performer of 2018, Jeep: sales dropped by 16% to 6,249 vehicles.

If you look at the media website for Lancia, the most recent press release concerns an historic cars event which took place in November 2016. The information issued prior to this one is dated 27 August 2016. There are then just two others prior to this bulletin which itself concerns FCA's brands' response to the tragedy of the Italian earthquake, and these are concerned with an historic race and an expo in Milan. Only then do you see the most recent announcement on new product for Lancia. Dated 15 September 2015 (an overview of a minor update for the Ypsilon). How extraordinary that the car, and the brand, even survive, let alone, as is so clearly happening of late, thriving. The brand's Twitter feed is way more active, at least. And that's very interesting: if Lancia is doomed, why is there a constant stream of information about the Ypsilon?

One car. One market. And STILL it outsells Lexus Europe.

It's more than two years since a similar look at what FCA's intentions for this division may or may not be. The striking thing is how little has changed. Much money has been poured into Alfa Romeo. The results have been somewhat less than remarkable. Lancia has had a gentle decline while Alfa has risen, but not too steeply. It is an extraordinary thing to report that the one-model and one-country make was more successful than Lexus across all of ACEA-defined Europe in 2018: 48,854 (-19.8%) compared to 46,695 (+2.6%). Imagine what could happen if FCA gave Lancia even one new vehicle. 

Could it happen?

As was pointed out when I last pontificated on this brand in December 2016, there are multiple low-cost ways of saving Lancia and seeing it thrive. Will this be the final time that just-auto reports on the state of the blue shield badge marque? It's hard to say.

Reports for many other manufacturers' future models are grouped in the OEM product strategy summaries section of just-auto.com.

Future product program intelligence

More detail on past, current and forthcoming models can be found in PLDB, the future vehicles database which is part of QUBE.

Fiat was the first, then came Abarth and now this one is the third feature in a series covering current and future passenger vehicles made by Fiat Chrysler Automobiles. Others to come will focus on Alfa Romeo, Ferrari, Maserati, Chrysler, Dodge, Jeep, and finally, Ram.

https://www.just-auto.com/analysis/fca-reverses-lancia-strategy-brand-survives_id186960.aspx?fbclid=IwAR3t5KJz0_HczCuCybhRpOgnd3AKdqHiWs1oHe_o_qNrgh5B4gprIQlABFE
 

 

duminică, 23 decembrie 2018