Lancia prezintă un nou limbaj de design și o siglă nouă

 

 Lancia a prezentat oficial noul său limbaj de design care va fi prezent la viitoarele modele de serie începând din 2024. Totodată, constructorul italian a dezvăluit o sculptură cu formele generale ale viitoarelor modele, precum și o siglă nouă, care marchează noua eră a mărcii.

Celebrul constructor italian își pregătește revenirea grandioasă pe scena auto internațională, după aproape un deceniu de izolare și anonimitate. Mai devreme în acest an, Lancia și-a anunțat revenirea cu 3 modele noi, electrificate, începând din 2024.

Acum, producătorul cu sediul la Torino ne dezvăluie oficial noul limbaj de design al mărcii, botezat Pu+Ra Design. Numele este compus din termenii Pure și Radical, care vor descrie viitoarele modele ale mărcii. În cadrul unui eveniment special, Lancia a dezvăluit o sculptură specială, care ne face cunoștință cu designul general al viitoarelor modele.

Potrivit mărcii, noul limbaj de design va consacra viitoarele modele Lancia pentru următorii 100 de ani. Da, ai citit bine. Limbajul Pu+Ra Design va defini modelele Lancia pentru următorul secol de-acum înainte. Designul viitoarelor mașini Lancia va fi inspirat de mai multe modele vechi și celebre ale mărcii, precum Aurelia, Flaminia, Stratos și Delta.

Astfel, constructorul italian își propune să creeze mașini care vor avea un aspect atipic față de rivalii săi. 

Ele vor avea integrate elemente geometrice de bază, ca cercul, triunghiul și dreptunghiul, iar acestea vor fi combinate cu ceea ce Lancia numește „detalii eclectice.”

Designul sculpturii speciale Pu+Ra Zero, dezvăluită în cadrul evenimentului Lancia Design Day, se va regăsi la viitoarele generații Ypsilon și Delta. În același timp, Lancia prezintă și o siglă complet nouă, a opta din cei 116 ani de istorie. Noul logo marchează debutul oficial al mărcii în epoca electrică și va fi prezentă la toate modelele Lancia începând din 2024.

Sigla nouă este puternic inspirată de cea introdusă în 1957, având forma unei bijuterii autentice și care îmbină elementele simpliste și pure cu cele prețioase, atât în ceea ce privește culorile, cât și materialele și tratamentele. Noul logo, denumit Progressive Classic, este confecționat din aluminiu lustruit, iar noua inscripție Lancia primește un font nou, care îmbină elementele din trecut cu cele ale viitorului.

Sculptura conține și câteva dintre detaliile care vor fi regăsite la viitoarele Ypsilon și Delta.

De exemplu, avem în partea din față o interpretare modernă a grilei clasice, presărată acum cu trei benzi subțiri pentru faruri care formează o elice. Inscripția mărcii va fi încorporată în grilă și va fi iluminată, iar în partea din spate se observă stopurile rotunde, inspirate de cele văzute la Stratos. Și aici va fi prezentă noua inscripție, alături de noua siglă pe părțile laterale.

Bineînțeles, toate modelele vor fi construite din materiale sustenabile, mai ales la interior. Lancia spune despre habitaclul viitoarelor modele că va avea un design minimalist, cu detalii care vor fi scoase în evidență și care vor deveni simbolurile mărcii.

Cu această ocazie, îți reamintim că Lancia va lansa 3 modele noi în următorii 6 ani. Primul va fi noul Ypsilon, în 2024, urmat de primul SUV din istoria mărcii în 2026 și de noua generație Delta în 2028. Noul Ypsilon va primi motoare electrificate, în timp ce Delta și noul SUV vor fi complet electrice. De altfel, Lancia va deveni un brand pur electric din 2028.

via Lancia

https://www.automarket.ro/stiri/lancia-prezinta-un-nou-limbaj-de-design-si-o-sigla-noua-111469.html

  

 

 

Lancia: identitate nouă pentru marca italiană

https://www.autoexpert.ro/lancia-identitate-noua-pentru-marca-italiana/

Lancia Reveals New Logo And Pu+Ra Zero Sculpture Teasing EV Design Language

https://www.carscoops.com/2022/11/lancia-reveals-new-logo-and-pura-zero-sculpture-teasing-ev-design-language/

 

 

 

These Are The Lancia Classics That Will Inspire The Upcoming Ypsilon, Aurelia, And Delta

As we approach the Lancia Design Day that is scheduled for November 28, the Italian carmaker has revealed which classic and iconic models will serve as an inspiration for the upcoming Ypsilon, Aurelia, and Delta.

Lancia designers chose several models from the automaker’s illustrious past including the Aurelia, Flaminia, Fulvia, Beta HPE, Gamma, Delta, Stratos, and 037. We don’t blame them as it is really hard to choose among so many gorgeous vehicles. Their goal is for their designs to communicate “eclecticism, elegance, and grit”.

 

All three of the new electrified models will feature distinct Lancia design features described as “the calice, the sinuous lines, and the geometric-primitive forms”. Those terms probably don’t ring any bells to people outside design studios, so the company broke it down. More specifically, the “calice” is inspired by the front end of the Aurelia and Delta, the “sinuous lines” are fittingly depicted on the profile of the Aurelia B20, while the “geometric forms” are best interpreted by the 037, Delta, and Stratos racecars.

We already know that the Ypsilon supermini will arrive first in 2024, followed by the Aurelia crossover flagship in 2026, and the reborn Delta hatchback in 2028. Talking specifically about the Delta, Luca Napolitano, Lancia CEO, said it will boast geometric lines, describing it as “sculpted and muscular”.

 

Lancia also highlighted the “Venetian blinds-inspired structure” of the 1975 Beta HPE, as well as the “traveling living room” character of the 1976 Gamma Coupe, features that will also find their way into the new models, possibly inside the premium cabins. The automaker has already confirmed the extensive use of recycled materials, the “SALA” (Sound Air Light Augmented) virtual interface , and an ambiance inspired by Italian furniture.

It hasn’t been specified if the Lancia Design Day will be accompanied by new concepts, sketches, or renderings. However, we expect to learn more about its “Renaissance” and get more hints about future production models in this special event.

 

 

 

 https://www.carscoops.com/2022/11/those-are-the-lancia-classics-that-will-inspire-the-upcoming-ypsilon-aurelia-and-delta/#lg=1&slide=3

 

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Lancia va prezenta 3 modele noi la sfârșitul lui noiembrie

https://www.automarket.ro/stiri/lancia-va-prezenta-3-modele-noi-la-sfarsitul-lui-noiembrie-111191.html

 

2024 Lancia Ypsilon Envisioned By Designer As A Stylish Small Electric Crossover

https://www.carscoops.com/2022/11/2024-lancia-ypsilon-envisioned-by-designer-as-a-stylish-small-electric-crossover/

 

 

 

2028 Lancia Delta: Here’s What We Know And Hope For The Premium Italian Hatchback’s Revival

 

These illustrations were made by Jean Francois Hubert/SB-Medien for CarScoops. They are speculative drawings that are not related to or endorsed by Lancia.

Lancia is one of Stellantis’ three premium brands, together with Alfa Romeo and DS Automobiles. According to the latest reports concerning its future strategy, we are expecting at least three new model launches from the Italian brand between 2024 and 2027. It is possible that these plans will include the revival of the Delta nameplate in the form of a fully electric premium compact hatchback.

 

A Short History Lesson For The Delta

Lancia produced three generations of Delta before eventually dropping the model from its range without a successor. The first generation was launched in 1979 designed by Giorgetto Giugiaro and stayed in production with numerous updates until 1994.

 

Between 1987 and 1992, Delta-based Group A race cars won six consecutive WRC constructors’ titles for Lancia, making it one of the most successful nameplates in rallying. Late in the Delta’s lifespan, the HF Integrale performance variants set a benchmark for modern hot hatches, eventually becoming sought-after classics.

The second generation designed by IDEA was based on Fiat Tipo’s platform and enjoyed a considerably shorter lifespan between 1993-1999. After a long hiatus, Lancia unveiled the third generation in 2008, sharing its underpinnings with the Alfa Romeo Giulietta and the Fiat Bravo. The model stayed in production until 2014 having eliminated any possible connection with its glorious racing heritage in favor of comfort and premium style.

 

Lancia Heading Towards Electrification

Lancia’s big return to the automotive landscape is expected to start with the long-awaited new-generation Ypsilon in 2024. The popular supermini will be followed by a fully electric crossover in 2026, and possibly by an electric compact hatchback in 2027.

Read Also: Lancia Reportedly Working On Three New Models, Including SUV

The latter shouldn’t be taken for granted though, as Lancia officials have yet to decide on whether a hatchback bodystyle would make sense. Before kicking off Delta’s development program, they need to ensure there will be enough demand while weighing their options on shared platforms and components.

 

 

 

Why Does It Take Them So Long?

One would expect the new Delta to appear as a sister model to the fresh Peugeot 308, Opel Astra, and DS 4 siblings that are based on the EMP2 platform. However, it seems that Lancia is not ready (or willing) to launch its premium hatchback yet.

See Also: Automobili Amos’ €300,000 Lancia Delta Futurista Restomod Is Here

If it gets green-lit, the fourth-generation Delta could be based on the STLA Medium architecture, announced as part of Stellantis’ $35 billion electrification plan. According to the official presentation, the C- and D-Segment vehicles based on the STLA Medium will have up to 700 km (410 miles) of range. Depending on the powertrain they could be FWD, RWD, and AWD, with power outputs ranging from 168-241 hp (125-180 kW / 170-245 PS).

 

 

Retro-inspired Looks Would Be More Than Welcome

Since June 2021, French design veteran Jean-Pierre Ploué became Lancia’s new design director supervising the young talent at Lancia Design in Torino Centro Stile. While it is too early to have an idea of the direction he is going to take on the design language of future models, it is possible that he will turn to the company’s illustrious past.

Read Also: Stellantis Gives Lancia A New Lease Of Life, Appoints New Design Director

The latest speculative rendering for the electric Lancia Delta depicts a modern and minimalist two-box design. While not as extreme as this independently designed homage to the S4 Stradale, the alternative design proposal is heavily inspired by the Giugiaro-designed first-generation Delta. Styling cues like the outer shape of the headlights integrated with the grille, the lower bumper intake, the boxy fender flairs, and the angular C-pillar are clear nods to the original.

See Also: Modern Interpretation Of The Delta Reimagines Lancia’s Glorious Past

While nothing is official yet, Lancia fans are craving for a new Delta – especially if it came together with an HF Integrale performance variant. This sounds highly unlikely, but we shouldn’t lose hope. Given that the company’s 115th birthday celebration is scheduled for November 27, 2021, we could be hearing some news about Lancia’s future strategy then.

 

https://www.carscoops.com/2021/08/2028-lancia-delta-heres-what-we-know-and-hope-for-the-premium-italian-hatchbacks-revival/

 

 

“Lancia tribute” by Antonio Bonacci

Foto esclusive dell’esercizio di stile di Antonio Bonacci in questa fotogallery! Altri concept su BNC Design.







Alessandro Fruni

http://www.autoitaliaevolution.it/lancia-lybra-tribute-by-antonio-bonacci-foto/

Lancia Delta Integrale 2015-2017 ???

This Is Why A Modern-Day Lancia Delta Integrale Is Hard To Render 

 

 

 

Oftentimes, it's those iconic tough to ever replace models that you have a hard time picturing as modern-day 2015-2016 versions of themselves.
The original Lancia Delta Integrale is no exception - in fact, many would say that it was the ultimate hot-hatch of its generation. It had the performance (over 200 HP in those 90s Integrale versions) and the looks, since there was no way anybody would have preferred a Golf GTI in the early 90s in terms of aesthetics.
If anybody could resurrect the Delta Integrale, as say, a 2016 or a 2017 model, they would have to scrap everything regarding the most recent model, since that car was all about life-style, not performance.
What this means is that you'd have to start from scratch, while staying true to some of the basic shapes and design cues that the original had. Unfortunately, this is where we also discredit these renderings right here, as they don't really have anything in common with the iconic Delta Integrale.
In fact, this car here looks like somewhat of a cross between an old Fiat Stilo and the current generation SEAT Leon.
Even the title of the rendering is 'Failed Lancia Delta Integrale Renderings', but that's OK because what it can do is make us think about a car we'd all love to see return to its former glory.
Also, if you need even more inspiration, check out this modern Delta Integrale HF Study from a few years back.
Renderings courtesy of Theophilus Chin

 

http://www.carscoops.com/2015/09/this-is-why-modern-day-lancia-delta.html 

LANCIA DESIGN CONCEPTS

DESIGN CONCEPTS

Sulle tracce della ricerca Lancia

Al Centro Stile Lancia i pensieri sono stimolati e contaminati da un’infinità di spunti e suggestioni. I progettisti disegnano scenari futuri. Tracciano linee di auto immaginarie. Inventano sogni che diventeranno concreti. O resteranno fantasia.

Come i bozzetti di queste pagine: tratti, forme e colori che non sono anticipazioni di prodotti reali, ma invenzioni nate dalla creatività del team negli ultimi anni.​
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NEW CONCEPTS:

BOZZETTI:

http://www.lancia.com/com/it/centro-stile/design-concept