- One of the show's brightest stars will be the new special Ypsilon "30th Anniversary" series, with which Lancia celebrates one of the longest-running and most extraordinary stories in the motor industry.
- After four generations of models and over 2.7 million units sold in Europe, the legendary Fashion City Car continues to fascinate with its sophisticated style and unconventional class.
- Another model to shine on the Swiss catwalk will be the Ypsilon ELLE, a top of the range performer that explores the borders of Fashion in its quest for innovative metropolitan shapes and trends.
- "30th Anniversary" and "ELLE" are two special series that will act to boost the car which Italian women love more than any other.
- The stand will also feature a multimedia exhibition highlighting the peaks of the Ypsilon fairytale.
Lancia has chosen Geneva as its stage for presenting "30th Anniversary" Ypsilon, the new special series launched by the brand to celebrate one of the longest-running success stories in the motor industry. Backed by the heritage of its four generations of invention and the over 2.7 million cars sold throughout Europe, Ypsilon yet again shows its talent for intercepting customers' desires by enlivening its offer with numerous special series which brilliantly ride the tides of trend.
Another addition to the range of the only "fashion city car" of its kind whose allure never fades, thanks to its sophisticated style and unconventional class. But beneath this elegant "Made in Italy" appearance lies all the strength and substance of a car which provides superb engine performance, especially in terms of emissions and fuel consumption, as demonstrated by technological jewels like TwinAir, Multijet II, Ecochic (LPG and Methane Turbo) and Start&Stop. A car which also excels in comfort and ease of use, thanks to irresistible advantages like its Magic Parking system, its automatic climate control and the Blue&Me system with steering-wheel controls.
Four creative product generations and more than 2.7 million happy European buyers demonstrate Ypsilon's skill in evolving constantly over its 30 years on the road to becoming an icon of Lancia style. The secret of such longevity lies above all in the deep bond it has established with feminine taste. After all, women - more than men - see their car as an expression of their own personality, like a dress chosen for its beauty, its fashionable stylishness and its ability to make them feel secure in any situation. Lancia's iconic status as a symbol of extraordinary elegance and success springs from this appeal, and the result is that Italian women have chosen it more than any other car in its market segment... none of which compromises its attractiveness for men, who represent 30% of its buyers.
In Geneva, the public will be able to admire two examples from the new special "30th Anniversary" series: the first attired in the exclusive and highly original Ultramarine Blue paintwork, matched with interiors in Castiglio Fabric Beige, and the second in a two-tone colouring scheme in GLAM Powder Pink and VULCANO BLACK - the latter on the tailgate, exactly as it was in 1985 on the very first Y10 - matched with an elegant interior in Castiglio Fabric Black.
One model is fitted with an 85 HP 0.9 TwinAir petrol engine, the other with a dual fuel 80 HP 0.9 Turbo TwinAir Methane engine. Both the models on display come with a generous range of standard features including automatic climate control systems, electric side mirrors, ESC, Radio CD MP3, Blue&Me system with steering wheel commands, fog lights, leather-trimmed steering wheel and gearlever boot, electronic rear window commands, and 15"diamond-effect gloss black alloy wheels.
Also gleaming in the spotlight will be the top-of-the-range Ypsilon "ELLE" series, an exclusive line launched a few months ago through the renewed partnership with the magazine Elle, itself a major reference point for women eager for information on previews and new trends in fashion, style and wellbeing. A sumptuously refined Ypsilon "ELLE" will feature on in the stand in Geneva, in dazzling triple-layered GLACÉ White, with gleaming 16" diamond-cut effect alloy wheels, Elle "Houndstooth" patterning on the pillars plus burnished chrome detailing on door handles, fog light frames, radiator grille and "Ypsilon" and "Elle" logos.
- The Fiat 500X equipped with the innovative automatic and sequential dual clutch transmission débuts at this prestigious event in Switzerland. Combined with the Euro 6 1.4 MultiAir II 140 HP engine and all-wheel drive, the new version will be available in the next few months.
- The première of the Fiat 500 Vintage '57, a tribute to the icon presented in Turin on 4 July 1957. Its vintage look recalls some particular aspects of this historical car, such as the vintage pastel blue livery - now combined with the white roof and spoiler - and upholstery in tobacco Frau leather.
- The première of the Fiat Panda K-Way®, the new special coloured and functional series that is the result of a collaboration with the top brand of casual and fashionable rainproof garments.
- At kick-off, the new Fiat Doblò Trekking with an exclusive look and equipped with the "Traction+" system to drive safely on surfaces with different levels of grip.
Fiat has selected Geneva to provide the international press with the exclusive preview of its latest 500X, 500, Panda and Doblò models. These are presented next to 500L and Freemont models that represent one of the widest and most diverse ranges in the automotive industry.
The undisputed star of the exhibition area is the Fiat 500X, the new Fiat crossover that explores the completely new dimension of the 500 brand, where style, substance and made in Italy define this comfortable, high performing car that is always connected with the world: this is the X side of beauty, this is the soul of the Fiat 500X.
Only a few weeks ago there was an exclusive live performance by Dynamo that marked the end of the extraordinary "The Power of X" tour, which, in 80 days, brought the 500X to the main squares of 74 European cities and to 602 exclusive premières at Fiat dealerships.
The public can admire the two versions of the Lounge model, the more metropolitan side of the Fiat crossover. The spotlights are also on the new version equipped with an innovative automatic and sequential 6-gear dual clutch transmission that ensures a perfect balance between driving comfort and a sporty feeling while guaranteeing quick gear changes and high efficiency.
Available in combination with the 1.4 MultiAir II 140 HP engine with front wheel drive, this innovative device consists of two parallel transmissions that make it possible to change gears with amazing speed, by releasing one clutch while engaging the other at the same time.
There is also space for 500X versions that are targeted more towards free time: two top of the range Cross Plus models are on display, equipped with a powerful 2.0 Multijet II 140 HP engine combined with the innovative 9 gear automatic engine and all-wheel drive. The first has a Giallo Amalfi metallic livery, whereas the second showcases the exclusive three-layer Rosso Amore metallic paint.
The Fiat 500 Vintage '57 that honours the Made in Italy icon of 1957 débuts in Geneva with its contemporary interpretation of certain stylistic features that made it famous in the 60's and 70's. The exterior is distinguished by the pastel blue body combined with the white of the roof, spoiler, antenna, mirror covers, as well as the 16" white chrome vintage alloy rims that recall the rims used on the historical 500.
The retro appearance of the Fiat 500 Vintage '57 can also be found inside with the white dashboard and elegant upholstery in tobacco Frau leather with 'half-moon' inserts (stylistic feature of the model) in ivory leather with tobacco coloured "500" embroidery. Its vintage look is also underlined by the historical Fiat logos located both outside as well as on the steering wheel.
Its wide range of standard equipment includes a manual climate control system, Blue&Me system, CD+MP3 radio, ABS with EBD, 7 airbags, Start&Stop system, ESP complete with ASR/MSR, HBA and Hill Holder. Available for sale starting in March, the new Vintage '57 special series will be available with 1.2 69 HP, 0.9 Twin Air 65 HP, 0.9 Twin Air 85 HP and 0.9 Twin Air 105 HP petrol engines as well as the 1.3 Multijet 95 HP diesel engine. Depending on the markets, there will be differences in equipment, both standard and optional, in order to satisfy the specific requirements of the individual countries.
In addition to this special vintage version, there is also an 500C "S" model that has an exclusive Blu Italia body with 16" alloy rims and is made even more exclusive due to its distinctive elements such as the side skirts, rear spoiler and sporty bumpers.
This same "aggressive" look is found inside, as demonstrated by the enveloping and sporty seats with black 3D weft fabric with blue inserts, the dashboard strip in satin-finish grey and leather trim with red stitching on the steering wheel and gearshift cover. The "S" model is completed with the Blue&Me system, steering wheel with radio controls, automatic climate control system, rear privacy glass, Xenon headlights, parking sensors and fog lights.
The vehicle displayed is equipped with the revolutionary two-cylinder 0.9 Twin Air 105 HP engine, combined with a 6 gear manual gearbox, ensuring excellent performance: a top speed of 188 km/h with acceleration from 0 to 100 km/h in just 10 seconds. It achieves all this while being at the top of its category for fuel consumption and CO2 emissions: the results for the combined cycle are respectively 4.2 litres/100 km and 99 g/km.
The exhibition of the 500 family is completed by the model that combines the iconic nature of the 500 style with the functionality of the Made in Fiat design. This special alchemy has resulted in the 'City Lounge Fiat', a new approach to a city car that is an emotional reformulation of the compact vehicle category for the modern family.
Beautiful outside and spacious inside, the 500L has space for all the little pleasures and large emotions of life: children, friends, trips, music and community. Simply put, it is the ideal car in which the modern family meets and grows up, just like the 500L itself is the first example of the "500 family" growing up, a prelude to future evolutions.
In Geneva, the public can admire an elegant Lounge version with a metallic grey livery and equipped with the brilliant 1.4 16v T-Jet with 120 HP that represents the ideal solution for those who are looking for a vehicle that is easy to handle in city traffic, keeping operating costs down: in fact, equipped in this manner the Fiat 500L reaches a top speed of 189 km/h and accelerates from 0 to 100 in 10.2 seconds.
There is also a 500L Trekking 1.6 Multijet 120 HP at the stand. This model has two perfectly integrated spirits that cross-over on a daily basis: a metropolitan side for enjoying the city without a care in style, and a more assertive side, which is ideal for the weekends with family and friends. The exhibited vehicle presents the new Turchese Pantelleria livery and is equipped with some Mopar accessories that accentuate this dual spirit, such as the useful protective tray in the boot, the jacket hook behind the headrests, a fragrance dispenser and a special sill plate. Particular attention is also paid to design, with the satin-finish chromed moulding on the bonnet and the valve caps with the Fiat logo.
Visitors to the Geneva Car Show can have an advanced view of the new special Panda K-Way® series created out of the collaboration between Fiat and the top brand of casual and fashionable rainproof garments, these two brands are famous worldwide for their classic, contemporary, technological, functional, colourful and intelligent products.
Under the sign of customisation freedom taken to the max, the Panda K-Way® offers 20 possible exterior combinations by mixing and matching paint colour and the external elements (mirror caps and hubcaps).Distinguished by its titanium-coloured details: front logo bar, longitudinal bars and mirror covers. These covers, as well as the rear doors, display K-Way® stickers ,whereas the hubcaps incorporate the K-Way® logo. The mirrors and hubcaps are available in four colours (yellow, orange, blue and titanium) and the body is available in six colours, blue, white, black, red, yellow and orange.
Inside, you immediately notice the blue fabric and grey eco-leather seats with the K-Way® logo visible on the front seat, as well as the blue dashboard and silver ultrashine instrument panel. The K-way logo also appears on the customised seatbelts and on the blue multilayer PVC mats. Last but not least, the front seats have two pockets on the seat back equipped with "VISIBAG®", the high-visibility vest - pocket safety device created ad hoc for Fiat by its partner K-Way.
Sold starting from the end of April, the Panda K-Way will arrive in Fiat showrooms in Italy in May and progressively in all European markets. In Geneva, the displayed vehicle has a captivating blue livery with orange details and is equipped with the brilliant 0.9 Twin Air 85 HP engine.
Finally, the collaboration between Fiat and K-Way® will continue with a specially licensed range of accessories and merchandise. A selection of prototypes of these exclusive products will be showcased for visitors to admire at Geneva.
In addition to the Panda K-Way, there is also the Cross version, the top of the range due to its unique style that conquers lovers of adventure and life outdoors. For them, the Panda Cross adopts a permanent "torque on demand" all-wheel drive system that uses two different differentials and an electronically controlled coupling as well as the Terrain Control switch that makes it possible to select the all-wheel drive mode based on the driving conditions, selecting between three options (Auto, Lock and Hill Descent). The vehicle on display at Geneva is distinguished by a bright red body and is equipped with the brilliant 1.3 Multijet II 80 HP turbodiesel engine.
Fiat Doblò Trekking
The previously unseen Trekking version of the new Doblò is on display at Geneva with the standard "Traction+" system for traction control that increases vehicle drive on difficult terrains with poor grip, guaranteeing optimal release performance when starting and providing optimal performance when driving in light off-road conditions.
The Trekking version provides more selection for the Fiat Active Family Space and is able to satisfy the needs of a modern and dynamic family that uses it every day of the week, both on work days as well as on the weekend without any space or usability limits.
Outside, the new version displays special side moulding with the "Trekking" logo, new designed 16" alloy rims and new front and rear bumpers as well as a raised chassis and an under-engine guard that makes it possible to safely drive on uneven roads.
The immediate eye catchers in the interior are the new dashboard with eco-leather treatment, the new seats in fabric and eco-leather with double stitching and the new door panels also in eco-leather. Also available upon request is the extremely useful "capucine", a convenient open compartment located high up, both in the central area as well as in the rear area of the vehicle, which can be reached both from the boot as well as from the rear seats.
Fiat Freemont Cross
There is also space for the Freemont Cross model, which proposes an updated look that sets it apart from the rest of the range. Merit of the new front bumper with Platinum Chrome inserts, the front grille and the fog light frames in glossy black, the side skirts in Platinum Chrome and the roof racks in the same colour, in addition to the black frames of the front and rear light units, and the rear bumper with and underbody protection insert in Platinum Chrome. Furthermore, Freemont Cross features 19" five spoke "Hyper Black" burnished alloy rims.
The model on display is equipped with the performing 2.0 Multijet II 170 HP engine combined with a 6 gear automatic transmission and active All-Wheel-Drive (AWD). The standard equipment package is very impressive and includes, for example, a map satellite navigator with an 8.4" Touch Screen, DVD and SD slot radio, Bluetooth connection, rear parking camera and Premium Alpine sound system with 6 speakers, 368 watt amplifier and subwoofer. All of this contributes towards making this exclusive version truly unique. Furthermore, the standard equipment also includes electric, heated and foldable side mirrors, six airbags, lighted cup holders, Keyless Entry and Keyless Go with a start button, and audio and speed adjustment controls on the steering wheel.
Inspired by the "X" of the new Fiat crossover, the stand in Geneva welcomes the public with elegance and Italian taste. The centre showcases some examples of the 500X, surrounded by other vehicles - 500, Panda, Doblò, 500L and Freemont - almost as a symbolic embrace of the newest arrival to the Fiat family.
There is also a dedicated space where some K-way brand garments can be admired together with the new merchandising collection created by Mopar for the new Fiat 500X.
Finally, by distributing information and displaying some dedicated material at the stand, the public can learn more about the products of the FCA Bank, a financing company specialised in the automotive sector. The company operates in the main European markets and in Switzerland with FCA Capital Suisse SA, with a single mission: supporting automotive sales for all FCA brands by offering innovative financial products complete with added value services dedicated to the dealer network, private customers and companies.
- The première of the new 170 HP 1.4 MultiAir engine with an automatic 9 speed transmission and all-wheel drive "Jeep Active Drive Low" that expands the range of the new Renegade sold in EMEA. The Trailhawk version is at the stand, the maximum in terms of off-road performance and character.
- The public will be able to discover the new UconnectTM Infotainment systems with 5" or 6.5" touch screens up close, with access to radios, devices, telephones and UconnectTM LIVE services. An absolute novelty for Jeep, which decided to launch it for the first time in the Renegade starting in June.
- The spotlights are also on two show cars equipped with exclusive Mopar accessories: the spectacular Hard Steel Renegade and the iconic Rocks Star Wrangler.
- Also the flagship Grand Cherokee is present with three versions: the top of the range Summit equipped with the new Platinum Pack, the high performance version SRT - with a top speed of 257 km/h reaching 0 to 100 km/h in just 4 seconds - with innovative Active Noise Cancellation (ANC) technology and the Overland 3.0 Multijet V6 version with 250 HP combined with an automatic eight-gear transmission and all-wheel drive Quadra Drive II.
- Also on show in Switzerland is the new special Wrangler model series, which confirms that the iconic Jeep is a natural when it comes to "customisation".
- The Jeep Cherokee rounds out the show with its off-road Trailhawk and elegant Limited version that débuts the new Nepal interiors in beige leather.
- An authentic expression of Jeep DNA, the stand has been created using high-quality natural materials, such as wood and stone expertly combined together with steel as well as the large LED wall surfaces that represent the technological and innovative spirit of the brand.
- In 2014 Jeep was the fastest growing brand within Europe (source: ACEA data).
After a year of incredible commercial success, which includes reaching the objective of selling one million vehicles world-wide and the début of the first "Italian" Jeep, the brand returns to the 2015 Geneva Car Show with important product updates that represent additional steps forward in the process of brand globalisation, thanks to a complete range of high performance SUVs.
In 2014 Jeep was the fastest growing brand within Europe (source: ACEA data). In particular, last year in the area of Europe, Middle East and Africa (EMEA), there were an unprecedented number of Jeep registrations, with an increase of more than 42 percent in the EMEA area and 70 percent in Europe alone (EU 28 + EFTA) with record results in many of the main countries, and in particular France with a 110 percent increase, Italy with a 95 percent increase, followed by Belgium with 87 percent, UK with 75 percent and Germany with 50 percent.
The star of the stand is the latest arrival in the Jeep family: the new Renegade, the first FCA vehicle to take its place in the Small SUV segment and the first Jeep vehicle to be manufactured in Italy and sold in over 100 countries worldwide, including the United States.
Just four months since its launch, the Renegade has provided a significant contribution to the excellent sales performance recorded in 2014 in the EMEA sector. A goal that is now a starting point for a year of renewed success that will be greatly enhanced by the expected extension of the Renegade range during the course of the current year. Starting with the important debut in Geneva of the first petrol fuelled engine combined with 9 speed automatic transmission and full 4 wheel drive "Jeep Active Drive": the powerful 1.4, 170 HP Multiair 2.
Available in the Limited version from March onwards, the new engine combines in a single product the off-road technology developed by Jeep and the highest level of engine innovation of Fiat Chrysler Automobiles. The audience will be able to admire the new engine on a Limited version with a Carbon Black livery and Ski Grey interiors.
Space will also be given over to the Hard Steel show car, born on the off-road Trailhawk version, a unique article that intelligently combines style, an off-road calling and technology. Manufactured by the Jeep brand, in collaboration with the Mopar Brand and the support of the FCA Style Centre, the project "develops" the potential of a model that is ideally suited for many kinds of customisation, while also providing an outlook for possible future Mopar accessories for the Renegade. More information and photographs of the spectacular Renegade based showcar will be available in the the next few days on the Jeep-press site.
The exhibition is completed by a Jeep Renegade Trailhawk, the utmost in terms of performance and off-road features thanks to the Jeep Active Drive Low integrated traction system that flaunts Colorado Red exterior body work and black leather interior and is equipped with the efficient turbodiesel 2.0 litre, 170 HP engine with 9 speed automatic transmission.
Three exclusive models that represent a small but significant cross-section of the broad and very diverse Jeep Renegade range. Manufactured in the renovated SATA plant in Melfi (Italy) and sold in four different versions (Sport, Longitude, Limited and Trailhawk), the new model is endowed with a very forceful and stylish personality and proportions that are ideally suited for town or off-road use. It boasts the ultimate off-road features for its reference category, and excellent on road driving dynamic, an exclusive automatic 9 speed transmission system, two tractions systems, highly fuel efficient engines and a broad range of safety features.
Conceived for a young and metropolitan clientele, the new Jeep Renegade has recently been awarded the prestigious Euro NCAP five star award with an overall score of 80/100, achieved for the most part thanks to the 87% adult safety and 85% child safety evaluation, but with positive results in all the main tests. A very prestigious award obtained also thanks to the innovative "Small Wide 4x4 architecture" and the most advanced active safety technologies, such as the "Front Collision Warning Plus", available for the first time on a car in this segment.
Infotainment UconnectTM Systems
The Geneva Motor Show has also provided the ideal opportunity to present a preview of the innovative Infotainment UconnectTM systems with 5 and 6.5 inch touchscreens that provide access to the radio, mediaplayer, handsfree phone, navigation device and UconnectTM LIVE services.
Available from June onwards on the Renegade models - and this is the first Jeep vehicle on which they are supplied - both versions provide a Bluetooth interface, Aux-in connector, USB port and vocal commands. Plus, the Uconnect 5" Radio Nav LIVE device offers a TomTom 2.5D navigations system, while the Uconnect 6,5" Radio Nav LIVE is equipped with a satellite navigation with 3D maps and the "One Shot Voice Destination Entry" function to allow the address to be entered using vocal commands.
For the first time the two new Jeep Renegade Infotainment systems offer Uconnect LIVE services which include the option of direct access through the touchscreen display to "TuneIn", which provides access to over 100,000 Internet radio stations from all over the world; to "Deezer" an internet music service with over 35 million tracks; to Reuters, so you can always keep up to date with the latest world news; to Facebook and Twitter, so you can stay in touch with all your friends.
On a Jeep stand there is always going to be a place for the iconic Wrangler, synonymous with off-road performance and a model that boasts a natural inclination for customisation, as proven by the special limited edition versions, that have appeared over the course of the last four years: "70th Anniversary Edition" (2011), Arctic (2012), Mountain (2012), Black Edition (2012), Moab (2013), "Rubicon 10th Anniversary Edition" (2013), Polar (2014), Rubicon X (2014) and the recent "X Edition" Wrangler.
In Geneva the audience can admire two amazing models: the new special Jeep Wrangler Black Edition II series and the Jeep Wrangler Rocks Star show car equipped with original Mopar accessories.
Available starting from next summer on the main European markets, the special Black Edition II series offers, two models (Wrangler and Wrangler Unlimited) and two engines, depending on the country where it is sold: the 2.8 litre turbodiesel, with a power rating of 200 HP and 460 Nm torque and the high performance petrol driven 3.6 litre Pentastar, boasting 284 HP and 347 Nm torque. Both engine types come with an automatic five speed transmission.
Developed starting from the Sahara version, the new special Black Edition II series has unique external features with black elements such as the seven slit grille, the 18" alloy rims, the frontal Jeep logo, the headlight trim, the rear mirror covers and the rear wheel cover.
The exclusive customization of the special series is particularly evident even internally with its striking black leather seats and polished black inserts for the mouldings, the ventilation vent trim and the special car mat with black inserts.
The exclusive Dual Top® is also a standard feature. The removable three panel hard top that matches the body colour and the soft top for a unique open-air driving experience - and the multimedia entertainment and satellite navigation system UconnectTM GPS with 6.5" touchscreen, 40 gigabyte hard disk, USB port, AUX-in jack and DVD player.
The model on show in Geneva features a Billet Silver livery, black leather interiors, and a 2.8 litre turbodiesel engine with five-speed automatic transmission.
The spotlight is also trained on the second Jeep Wrangler on display that is equipped with original Mopar accessories. This is the Rocks Star show car born on the Rubicon version - equipped with a 2.8 litre turbodiesel engine with five-speed automatic transmission and 4 wheel drive - with a black satin "US Army" star mounted on the bonnet, the black grille and petrol cap, the half doors, the mirror covers with Jeep logo, skid plate, lateral "star" sticker and black running board. The exterior is completed by the innovative LED light bar. An additional personal touch has also been provided for the interiors that are embellished with the original rubber car mats, the Roll Bar handles and the exclusive mouldings matching the bodywork. Featuring a yellow livery and black interiors, the model on show has been equipped with all terrain Goodrich tyres, further proof of the extreme off-road vocation of this unstoppable Rubicon model.
Jeep Grand Cherokee
For over twenty years the Grand Cherokee flagship, the most prize winning premium Large SUV ever, represents the ultimate expression of the Jeep brand thanks to its distinctive style, technological innovation and construction quality.
With a few specific features linked to the particular markets where it's sold, today the Jeep Grand Cherokee range comes in five different versions - Laredo, Limited, Overland, Summit and SRT - and four engine sizes: the V6 3.0 litre diesel with Common Rail direct injection equipped with Multijet II technology and the V6 Pentastar 3.6 litre petrol engines, V8 5.7 litre (available only on the Summit version) and the V8 6.4 litre HEMI (only on the SRT version).
The legendary performances of the Jeep flagship are connected to the three integrated 4WD traction systems, the pneumatic Jeep Quadra-Lift suspension and the Selec-Terrain and Selec-Track traction management systems. Optimum on board safety is guaranteed by highly advanced systems such as the Adaptive Cruise Control with stop, the new Selec-Speed Control and the Forward Collision Warning device with "Crash Mitigation".
In Geneva, there will be three examples of the Grand Cherokee flagship: a Summit with the new Platinum Pack, a high performance SRT version and an Overland, the highest selling version in the EMEA sector with over 40% of volume over the total mix.
The first vehicle is the top of the Summit range and features the debut of the new Platinum Pack that makes this version even more exclusive that the one that has been so appreciated by European customers as is proven by the 35% result over the total sale mix. More specifically, in addition to the extremely rich range of standard features found on the Summit, the Platinum customization adds elements that match the body colour - such as the area below the bodywork, the mirror covers and the door handles - combined with other satin elements on the grille, the side rubbing strips, the side skirts, the fog light trim and the rear suitcase bump protection strip. The Platinum offer comes complete with satin carbon 20" alloy rims.
On display equipped with a 3 litre, 250 HP, Multijet II diesel engine with eight-speed automatic transmission, the vehicle stands out for its elegant Granite Crystal livery and the interiors with the new Dark Sienna leather. In addition, the model on show in Geneva adopts the innovative multimedia "Blue Ray DVD" entertainment system that is comprised of two independent screens for the rear passengers, each equipped with HDMI and AUX ports and wireless headsets. Plus, all the Summit vehicles are equipped with a sophisticated Harman Kardon 829 watt audio system with 19 speakers and, an absolute novelty in MY15, even with the Active Noise Cancellation technology, which through the Harman Kardon audio system and 4 additional microphones, optimize on board acoustic comfort.
The audience can also admire the high performance SRT version of the Grand Cherokee, the fastest and most powerful Jeep model ever made, that guarantees the highest standard of performance: 0-100 km/hr acceleration in 5 seconds, top speed of 257 km/hr, breaking distance from 100 to 0 km/hr in just 35 metres. All this thanks to the HEMI® V8, 6.4 litre engine (468 HP and 64 Nm torque) equipped with Fuel Saver technology to reduce consumption and emissions. Plus, to ensure the engine's power is fully exploited, the vehicle is equipped with a "Launch Control" system that governs the engine, transmission and suspensions to ensure a racing performance when starting from a standstill. The device is activated by a button positioned on the central dashboard.
The model on show has a Bright White livery, enriched by 20" alloy rims with a black chrome finish, and Morocco interiors in precious black leather. An additional feature of the Jeep Grand Cherokee SRT is the adoption of Active Noise Cancellation (ANC) technology that channels the typical sound of the powerful HEMI® V8 6.4 litre engine into the cabin.
The exhibit will be completed with the Jeep Grand Cherokee Overland equipped with the 3.0 litre V6 Multijet II engine that boasts 250 HP at 4,000 rpm and a torque of 570 Nm at 2,000 rpm. The model on display stands out for its elegant Maximum Steel exteriors embellished with 20" alloy rims and the double panoramic roof. The interiors are top of the range and feature precious upholstery in Vesuvius nappa leather (brown/blue) and the sophisticated infotainment and satellite navigation UConnect system with 8.4" touchscreen.
On the Swiss walkway there will also be two versions of the Cherokee model on parade, the next generation Medium SUV version of the Jeep brand that made its European debut at the Geneva show last year.
The model has an innovative, flowing and streamlined design, superior road holding, the legendary 4 wheel drive, finely crafted interior upholstery, advanced technological features, new levels of efficiency, entertainment and on board comfort. Plus, it boasts very sporting wheel-bodywork proportions and a truly imposing road presence. The cornering attack and exit angles guarantee reference capacities for the category. Last but not least, thanks to its many safety features, the Jeep Cherokee has been awarded five prestigious Euro NCAP stars.
Two of these models are on show in Geneva. The first Jeep Cherokee is a Limited version that for the first time displays the refined fawn leather (Nepal) upholstery and features an elegant True Blue livery. The vehicle is equipped with a 2.0 litre, 170 HP Multijet II turbodiesel engine in conjunction with the new 9 speed automatic transmission and "Jeep® Active Drive I" integrated traction control that guarantees reference level 4 wheel drive in all usage conditions. The first on the market to be equipped with the rear axle disconnection device that reduces energy loss when it's not necessary to use the 4 wheel drive mode, thus guaranteeing greater consumption efficiency.
Featuring an Eco Green livery and black Morocco interiors, the audience will get a change to admire the off-road Trailhawk specialist equipped with the powerful petrol V6 3.2 litre Pentastar engine with 272 HP combined with the new 9 speed automatic transmission and integrated "Jeep® Active Drive Lock" 4 wheel drive that includes crawler gears and lockable rear differential that make it a point of reference in its category for off-road usage.
After a record year, the Jeep brand will be present at the Geneva Motor Show with a stand that epitomizes the brand's dual spirit: on the one hand its DNA entirely given over to the purest and most-extreme off-road experiences, represented by the use of precious natural materials such as wood and stone. On the other, the more technological and innovative spirit of the brand, particular to its superior class range, that is underlined by the use of steel and the extensive Ledwall surfaces placed at the rear of the stand.
In a special area of the stand, there will be an opportunity to become closely acquainted with a few exclusive accessories and original Jeep spare parts produced in collaboration with Mopar. Plus, there will be a complete collection of official Jeep merchandising on display, including articles specially designed for the Jeep® Owners Group (JOG), the only official group management by the brand directly and already operating in 9 European countries after the original launch at the end of last year.Finally, thanks to the informative leaflets and the special elements placed on the stand, the audience will get a chance to become acquainted with the products of FCA Bank, the financial company specialising in the automotive sector. The company operates on the main European markets and in Switzerland through FCA Capital Suisse SA, with a sole mission: supporting the sales of all FCA brand vehicles through innovative financial products and high added value services dedicated to dealer networks, private clients and companies.
- Abarth 500 2014: a 12.2% rise in sales with respect to 2013 in Europe, the Middle East and Africa.
- The Abarth 500 2015 range: the new line-up, developed to accommodate a greater number of clients of the Scorpione, enhanced by the new 595 "Competizione" with a 180 HP engine.
- Abarth 695 Biposto: the first models of the "smallest supercar" are ready for delivery.
- The 2015 racing season: the German ADAC Formel 4 Powered by Abarth kicks off in the wake of the success of the Italian F.4 Championship Powered by Abarth.
- Abarth and racing: a bond which has been formed by Movistar sponsoring Yamaha MotoGP.
Abarth returns to the Geneva Motor Show to present its latest line-up to the public and to celebrate the remarkably successful sales results of 2014: the 6,869 Abarth 500s sold in EMEA, represent an increase of 12.2% over 2013.
The Scorpione brand offers a new extended range which allows every customer to choose between various levels of performance and technological equipment. The range spans from the 140 HP of the Custom, continuing to the 160 HP of the Turismo and on to the novelty of the 180 HP of the Competizione, and finally reaching the "pure distillate of performance" with the 695 Biposto and its 190 HP, which combined with a dry weight of just 997 kg, is able to guarantee the best weight/power ratio in its class (5.2 kg/HP).
The success of the brand springs from the unique formula that succeeds in offering a perfect synthesis between performance, technology and iconic Italian style. Today's 595 range line-up features three trim levels ("Custom", "Turismo" and "Competizione"). In particular, the "Competizione" and "Turismo" represent the two fundamental souls of Abarth: the first expresses its sportier, "racing purist" character, the second, on the other hand, offers the typical values of an Italian Granturismo in a compact form, perfect for everyday performance". "Completing the line-up is the 695 Biposto, dubbed the "smallest supercar" which offers a road vehicle with all the excitement and technology of a real racing car.
The new Abarth 2015 range is therefore presented with a complete "line-up", which is able to satisfy the requirements in terms of performance, customisation and product content from increasingly demanding customers and preparations, with 4 engines ranging from 140 HP to 190 HP, 3 different transmissions (manual, robotised sequential gearbox, front coupling "dog ring"), with two body configurations (sedan and convertible).
Furthermore, with its extended range, Abarth has succeeded in consolidating its global brand identity by expanding the Abarth network, which will be doubled in size with respect to 2014. The official Abarth dealer and tuner network in the EMEA area counted 6,869 new registrations last year with a 12.2% increase with respect to 2013.
Sales in overseas markets represent 77% of the total, reflecting the international vocation of the brand. In Europe, which in turn impacts on the excellent performance in particularly competitive markets, such as the UK, where in 2014, Abarth recorded an increase of 21% on sales from the previous year, a significant increase considering the traditional severity and skills possessed by sports car clients in the country.
The same passion for the Scorpion is alive even in Asia, such as in Japan, where Abarth increased its sales by 19%, meaning that the Japanese market accounted for the second highest volume of sales after Italy.
Visitors to the Geneva Motor Show will have the opportunity to admire a session dedicated to kits and accessories made by Abarth - which complement the Abarth range and satisfy the custom attitude of Abarth customers. In more detail, the wide range of tune-up kits and accessories for all Abarth models features five engine upgrade kits, three braking and suspension system tune-up kits, cosmetic kits and a growing number of special accessories which can be purchased from the official Abarth e-store (www.abarthstore.com). This is of major significance in relation to the part associated with sports exhaust systems, an ingenious invention where the intuition of Carlo Abarth has actually given birth to the concept of "customisation" in the automotive world.
On the racing front, the brand is celebrating the success of the first edition of the "Italian F4 Championship Powered by Abarth" by supplying engines for the "ADAC Formel 4 - Powered by Abarth" in Germany. Once again, Abarth is a springboard for motor sport talents allowing young drivers to gain racing experience at the wheel of a single-seater equipped with a 1.4 Turbo T-Jet 160 HP engine.
The 1.4 T-Jet engine of the single-seater is specifically prepared for the F4 championship. It delivers 160 HP and 240 Nm of torque and is the same versatile, robust and reliable power unit fitted on the Abarth 500 Assetto Corse and the Abarth 695 Assetto Corse Evoluzione that compete in the single-make championships.
- The undisputed star of the show, the Alfa Romeo 4C Spider is the open-top version of the multi-award winning coupé launched last year, which is known for delivering strong emotions and a supreme driving experience, while marrying outstanding design with the performance of powerful and versatile engines.
- Across Europe, except Switzerland, the new Alfa Romeo Spider 4C will be proposed at a price starting from 60 403 € (excluding VAT and other local taxes).
- Also on show in Switzerland the multi-award winning supercar, Alfa Romeo 4C Coupé, the latest brand icon whose breathtaking design and superb performance capture the essence of the sporting spirit.
- On debut the new MiTo Racer and Giulietta Collezione versions.
- The exhibition would not be complete without the high-performance "Cloverleaf" versions of the Giulietta and the MiTo with their now legendary symbol, since 1923 the hallmark of the most powerful Alfa Romeo models.
For over a century, Alfa Romeo has been dedicated to those whose expectations from a car go beyond the concept of "useful means of transport", entering the realm of the "most genuine emotions". Hence the exhibition area in Geneva is ideally located to capture the sensations which only Alfa Romeo can give with its qualities of agility, power, and safety: a winding road.
Alfa Romeo 4C Spider and Coupé
The star of the Alfa Romeo stand is unquestionably the 4C Spider. Following its world debut in Detroit during the 2015 North American International Auto Show, in Geneva the EMEA-region version is on display. The new Alfa Romeo 4C Spider combines the pleasure of open-air motoring with the sporting and minimalist character of the multi-award winning 4C Coupé.
Two examples of the Alfa Romeo 4C Spider grace the stand in Geneva: one Madreperla White (metallized tri-coat) elegantly offset by the stand's black floor, and the other in Prototype sporting yellow.
Designed by the Centro Stile Alfa Romeo, this intriguing two-seater, rear-wheel drive, mid-engine 4C Spider is the latest confirmation of excellence for this Italian brand in a sector which has recognised some of its models as among the most beautiful in world automobile history.
It is now down to the 4C Spider to uphold and carry forward the concept inaugurated in 2007 with the prototype 8C Competition and developed with other extraordinary vehicles such as the 8C Spider (2008), the 4C Coupé (2013), and the Alfa Romeo 4C Spider Concept presented at the Geneva Motor Show in 2014.
The highest expression of Alfa Romeo's exclusive binomial of "functional beauty", the new open-top features a seductive Made-in-Italy "cladding" enclosing a carbon fibre monocoque that takes its inspiration from F1 racing cars and makes for an impressive power-to-weight ratio of 138 HP/l.
The advanced technology, which includes a 1750cc all-aluminium turbocharged direct injection engine with intercooler and dual CVVT, ensures a supercar performance: top speed of 257 km/h, 0 to 100 km/h in 4.5 seconds, 1.1 g lateral acceleration, and 1.25 g deceleration peaks when braking.
Also on display with a Rosso Competizione Red Tri-coat colour scheme is the Alfa Romeo 4C Coupé, the latest brand icon whose breathtaking design and superb performance capture the essence of the sporting spirit. It is no surprise that, since its launch at the 2013 Geneva Motor Show, this seductive coupé has attracted a steady flow of international awards and plaudits.
The multi-award winning Alfa Romeo 4CCoupé is at its best on the circuit, where speed, short stopping distances, and transverse acceleration are of the essence when competing for the fastest lap-time: 0 to 100 km/h in only 4.5 seconds, 258 km/h top speed, deceleration peaks in the range of 1.25 g. and lateral acceleration peaks above 1.1 g. All this is made possible by optimal weight distribution - 40% on the front axis, 60% on the rear - an overall weight of 895 kg, consisting mostly of carbon fibre, aluminium, steel, and SCM, and an extraordinary weight-to-power ratio below 4 Kg/HP.
Furthermore, the Alfa Romeo 4CCoupé will be even more exclusive and packed with more standard equipment. An array of features previously available as optional only have been made standard for orders starting from the end of February.
The award-winning Alfa Romeo coupé is being renewed to express the spirit of 4C - which is to be always at the top in terms of technological innovation and care for detail - even better.
Equipment included in the new improved version includes carbon fibre headlamps body with bi-led headlamps, Alfa Hi-Fi sound system, Alfa Romeo car cover and car care kit specifically designed for the 4Ccare and cleaning. Free optional equipment now includes parking sensors and cruise control.
For new orders, the de-tax price of 52,206 Euro for the Alfa Romeo 4C will be the same price across all of Europe, except for Switzerland.
Customers placing new orders can configure their 4C with a series of optionals that will be launched with the 4C Spider, among which screened Bi-Xenon headlamps and the new "Prototype Yellow" colour combined with the black leather (or black leather and microfiber) interiors and yellow stitching.
Alfa Romeo Giulietta Collezione
With the new Collezione version on display in Geneva, which will be ready for sale on Europe's markets in April, Alfa Romeo Giulietta confirms its lead role in this segment.
The new Collezione outfitting is set up as top of the range: it is intended for demanding and elegant clients who are attentive to detail and looking for a distinctive look that is no less "substantial" in terms of its standard kit and efficient and performative technical characteristics.
The new Giulietta Collezione features black wing-mirrors and 17" alloy spoke wheels (special 18" alloy rims with burnished finishing available upon request). For an extra touch of elegance and distinctiveness, upon request, the Giulietta Collezione is also available with a contrasting black sunroof for a perfect color matching with rims and caps.
Attention to detail and premium-grade materials - the hallmark of Made-in-Italy styling - are on full display in the elegant, dark interior, with the added appeal of new dual-chrome (black and grey) high-quality leather seating with contrasting stitching, and grey satin-chrome features on the dashboard, door panels and central tunnel.
The new Giulietta Collezione is well-appointed with a standard kit of 6 airbags, the Alfa DNA device (with Q2 and DST electronic differential), the new ESC (inclusive of ASR and Hill Holder), fog lights and tyre pressure sensor. As always, the standard kit comes with dual-zone automatic temperature control for optimal comfort, electric rear windows, touch screen radio with CD/MP3 and a dual tuner function, leather-clad steering wheel with radio controls, front and rear arm-rests, lumbar-adjustable front seats, electrically foldable wing-mirrors, rear parking sensors, electro-chrome rear-view mirror, and rain and twilight sensors.
The special Collezione version also features the new Bluetooth-enabled multi-medial Uconnect device with an integrated 5" touchscreen (6.5" upon request), Aux-in port, USB port and voice commands. The 6.5" device also features SatNav with 3D maps, progress indicator, and the 'One Step Voice entry Destination' function to enter an address vocally. Both systems have been developed in collaboration with top-of-the-range partners such as Harman and Here Auto for the 6.5" UConnect device and Continental for the 5" UConnect.
The new turbodiesel Multijet second generation 1.6 JTDM 120 bhp Euro 6 engine debuts on the Collection outfitting: the perfect combination of performance, fuel saving and respect for the environment. It reaches 100 km/h in 10.2 seconds with a consumption of 3.9 l/100 km and only 103 g/km of CO2 in the combined cycle (3.8 l/100 km and 99 g/km of CO2 with low rolling resistance tires).
Other four engine types are available: second-generation turbo-diesel Multijet, 2.0 JTDM 150 HP and 2.0 JTDM 175 HP, the latter exclusively with Alfa TCT dual-clutch transmission, and the turbo petrol 1.4 MultiAir 120 and 170 HP, the latter also exclusively with Alfa TCT.
The Giulietta Collezione on display in Geneva is anthracite grey and sports the scintillating 2.0 JTDM 175 HP engine with dual-clutch Alfa TCT transmission which reaches 219 km/h top speed, 7.8 seconds acceleration 0-100 km/h, 4.4 l/100km of fuel consumption and 116 g/km of CO2 (combined cycle).
Alfa Romeo MiTo Racer
With its sporting style and roadworthiness, which has made it a recognised point of reference in its category, the new MiTo Racer version makes its debut in Geneva this year targeting a more mature clientele that is interested in new tendencies, as suggested by the numerous chromed stylistic elements and the brown eco-leather upholstery for a vintage look which indicates a sophisticated and contemporary style.
Available on the main European markets from the end of April, the new MiTo Racer, displayed at the exhibition, sports a new white scheme - with seven more to choose from among which slate grey - and an elegant polished finishing for the 17" alloy wheels and wing-mirrors. The new special series also features a satin-chrome finish for the door-handles and the front and rear light frames, a rear sport bumper, spoiler and chromed exhaust-pipe.
Even greater attention has been given to the interior, where the dark sporting character is enhanced by all-new grey textile seats with brown eco-leather for a vintage effect, matching stitching, and the Alfa Romeo words on the front headrests. Leather cladding with brown stitching also features on the sports steering wheel with radio controls, the gear-stick cover, and the hand-brake.
A further classical touch may be seen in the carpets with Alfa Romeo words and brown stitching, and the black Street dashboard. The standard kit includes manual temperature control and UConnect infotainment system with 5" touchscreen with Bluetooth interface, Aux-in port, USB port and voice commands (SatNav upon request).
Safety in the MiTo Racer offers as standard 7 airbags, the Alfa DNA (with Q2 and DST electronic differential), the ESC system (including ASR and Hill Holder), fog lights and tyre pressure sensor.
The new version offers a wide range of engines to choose from, all of which are efficient, reliable, high-performing, and eco-friendly, for instance the multi-award-winning petrol 0.9 Turbo TwinAir 105 HP. For a higher performance, there is the turbo petrol 1.4 MultiAir 140 HP with automatic Alfa TCT that reaches a top speed of 209 km/h, 0-100 Km/h acceleration in 8.1 seconds, 5.4 l/100Km consumption, and 124 g/km of CO2 (combined cycle).
The range also includes the turbo diesel 1.3 JTDM 85 HP and 1.6 JTDM 120 HP, both second-generation Multijet engines, and the 1.4 GPL Turbo 120 HP, an exciting blend of power and technology that combines high-level performance with eco-friendliness and modest running costs.
Finally, the MiTo Racer range includes the petrol-driven 1.4 78 HP engine, which, with the turbo-diesel 1.3 JTDM 85 HP, makes it possible even for new drivers to enjoy an Alfa Romeo.
The example exhibited in Geneva sports the original "racer" sticker on the roof contrasting with the Hawthorn White finish. The vehicle is mounted with a petrol 0.9 Turbo TwinAir 105 HP engine with a sparkling personality - 105 HP (77 kW) at 5,500 revs/min and top torque of 145 Nm at 2,000 revs/min - and low consumption rates and CO2 emissions. And none of this detracts from its performance: top speed of 184 km/h and 0-100 km/h acceleration in 11.4 seconds.
The high-performance "Cloverleaf" versions of the Giulietta and the MiTo
With their minimalist style, compact and powerful engines, the right weight-to-power ratio, and "Made in Alfa Romeo" technical features that express all the joy of driving, the high-performance "Cloverleaf" versions of the Giulietta and MiTo also have their say. A worthy homage to the "Cloverleaf", the epic symbol which has marked Alfa Romeo's top performers since 1923, be they competition cars racing on circuits all over the world or special editions.
Visitors to Geneva will be able to appreciate two examples with their legendary symbol: a MiTo Quadrifoglio Verde with opaque Magnesium Grey colour scheme and a gutsy turbo-petrol 1.4 MultiAir 170 HP engine and automatic Alfa TCT transmission, and a Giulietta Quadrifoglio Verde with Rosso Competizione colour scheme and accessories designed in collaboration with Mopar® - a top brand for services, customer care, original spare parts, and FCA brand accessories that enhance the vehicle's sporting vocation. In particular, the exhibited Giulietta has a rear spoiler and carbon fibre wing-mirrors, as well as body skirts, rear diffuser and front spoiler.
Alfa Romeo Stand
Alfa Romeo returns to the Geneva Motor Show with a high visual-impact stand where the latest developments are on display and the powerful emotions which only Alfa Romeo can give with its special blend of agility, power, and safety may be experienced. A black floor recalling a winding road showcases the legendary performance of Alfa Romeo cars.
Central to the stand are the new 4C Spider, making its first appearance in Europe, and a classic 1900 Sport Spider, a single example of a racing car built in 1954 on the evolved mechanical basis of the 1900 with a particularly aggressive and streamlined open bodywork by Bertone, and all the performance and drivability of a modern car. It is the perfect transition between agile and powerful open-top cars that give their best in an exciting flow of straight lines and curves.
One area of the stand will be dedicated to exclusive Alfa Romeo merchandising, accessories and original spare parts developed in collaboration with Mopar, the leading brand for services, customer care, original parts and FCA brands.
Lastly, thanks to the distribution of information and other material available at the stand visitors will be able to become familiar with the products of FCA Bank, a financial institution specialising in the automobile sector which operates in all the main European markets, as well as in Switzerland with FCA Capital Suisse SA, with a single purpose: to support sales of all FCA brands with cutting-edge financial products complete with high added-value services targeting car dealerships, private customers, and companies.
- Mopar and Jeep: increasingly close collaboration visible in the spectacular showcar on Renegade, offering a view of the future of Mopar accessories dedicated to the newcomer in the Jeep family.
- A new line of accessories for the iconic Jeep Wrangler, the synonym of off-road travel, which is presented at the stand in a personalized configuration with the legendary US Army star on the bonnet.
- Mopar has created an exclusive collection of accessories for the Fiat 500X that make the car even more distinctive. Accessories and merchandising developed together with Mopar also for the Alfa Romeo Giulietta.
- Début for the new line dedicated to the Fiat Panda K-Way, with the materials and logos made famous by the top rainwear brand.
- Already available on 19 EMEA markets, the Mopar Owner Centre has been enhanced with a series of innovative functions.
- New multimedia contents for the Customer Care mobile apps thanks to Augmented Reality.
- Mopar Vehicle Protection is a range of bespoke services that assure maintenance performed by highly skilled technicians using genuine original parts.
Mopar®, the reference brand for services, customer care, original spare parts and accessories for the marques of Fiat Chrysler Automobiles, will be at the 2015 Geneva International Motor Show with an array of exclusive contents and services.
Mopar and Jeep: a burgeoning partnership
The show will host the presentation of a spectacular Renegade-based showcar that reflects a successful blend of style, off-road vocation and technology. Made by Jeep in collaboration with Mopar and with the backing of the FCA Style Centre, the project explores the potential of a model that offers the opportunity for a wide range of personalised features while also providing an outlook for the future of Mopar accessories for the new Renegade.
The exhibited model is fitted out with original Mopar accessories such as matt black grille and wing-mirror covers, door sill guards, floor mats, and hitch. The hitch attaches the vehicle to a trailer with the same muscled look which doubles up as an internet hotspot thanks to Mopar's all-new Wi-Fi system, another original accessory developed exclusively for the Renegade.
Further information and photos of the showcar will become available on the Mopar-press website in the coming days.
There'll also be space for the iconic Wrangler - an enduring symbol of the off-road world - for which Mopar has created an extensive line of exclusive accessories. Visitors to the Geneva show will be able to admire a Wrangler emblazoned with the US Army star on the hood, black grille and filler door, half doors, mirror covers with the Jeep logo, skidplate, side star sticker and black door sill guards. The exterior is completed with the innovative LED light bar. An added touch of character for the interiors too, with the original rubber floor mats and exclusive yellow molding to match the Bava Yellow bodywork.
Selection of exclusive accessories for Fiat 500X and 500L
Mopar has created a specific line of accessories for the 500X to make the new Fiat crossover even more distinctive. The car at the stand features exclusive 18" alloy wheels and the Chrome Xtra pack that includes door trims, chrome bonnet line, fog light bezels and chromed mirror covers. Attention is also visible in functional aspects such as the Cargo Organizer, designed to maximise rational use of the luggage compartment.
The stand also features a 500L Trekking, the evolved member of the 500 family with two perfectly integrated personalities that come to the fore depending on the conditions: the city friendly car that takes all the stress out of urban driving and its more adventurous counterpart that emerges to bring fun and excitement to weekend trips out of town. The car at the stand is equipped with several Mopar accessories that underscore its dual personality, like the handy tray to protect the luggage compartment, the coat hanger on the headrest, the fragrance dispenser and the customised kickplates. The car's overall good looks also benefit from the brushed chrome trim on the bonnet and the Fiat logo dust caps.
Mopar accessories for the Alfa Romeo GiuliettaThe Alfa Romeo area presents a close-up view of the muscular and handsome Giulietta "Quadrifoglio Verde", representing the line specifically designed for the car with a series of Mopar accessories that underscore its athletic personality, with the rear spoiler and mirror caps in carbon fibre completed with a front spoiler, miniskirts and rear extractor.
A touch of style with the merchandising collection dedicated to the new Ypsilon "30th Anniversary"
For the début of the special series that celebrates the Ypsilon's thirtieth anniversary, Mopar has created a dedicated merchandising collection designed to meet the needs of owners keen to emphasise the values linked to the history of the marque and its evolution. Style, Substance, Attitude and Difference: these are the distinctive features of the Ypsilon "30th Anniversary" that inspired the design project and resulted in the line of products presented. All the accessories are exclusive items designed especially to reflect the original and dynamic lifestyle of the female target group of Ypsilon owners.
Echoing the ultramarine blue reserved for this version, the collection features the use of refined materials such as the flock velvet pen or the aluminium lipstick holder. And the truly fashion-conscious will delight in the ultramarine chamois leather notebook and the classical ballerinas to keep in the car at all times for the ultimate urban chic style.
Spotlight also on the new 500X collection
The merchandising range dedicated to the 500X blends harmoniously with the spirit of the iconic 500 and is inspired by the "X" symbol that identifies the Fiat crossover. The collection offers garments including tee-shirts and fleeces, a shopper handbag and an overnight bag, all personalised with exclusive graphics, plus several style accessories such as a smartphone cover with notebook and pencil with stylus tip for use on touchscreens. All the products will be available from the online Fiat store from May.
New dedicated line for the Panda K-Way
The Geneva motor show will host the début of the new special Panda K-Way® series born out of the collaboration between Fiat and the top rainwear brand. Casual and fashion, two brands of world-renown for their classic, modern and high-tech products that combine functionality with colour and intelligence.
Mopar has created a collection of accessories for the new car sporting the symbols and materials of the K-Way brand reinterpreted for Panda owners: from fold-away waterproof jackets to a handy shopping bag for a trip to the supermarket, a practical change tray and a shopper basket handbag for the modern woman about town. The products will be on sale online at the Fiat store and at selected dealers from the month of March.
The new Jeep e-store selling the brand's exclusive merchandising collection will be introduced to the public during the Geneva Motor Show. The e-store will open simultaneously in 15 EMEA markets: Bahrain, Belgium, Kuwait, Lebanon, Netherlands, Poland, Qatar, Saudi Arabia, UAE, UK, Italy, France, Germany, Spain and Switzerland. The mobile app is coming soon.
Mopar Owner Centre on 19 EMEA markets
Recognised with an Italian Interactive Key Award, the Mopar Owner Centre is the platform that provides consumers with a vast range of contents for the care and maintenance of their Fiat, Alfa Romeo, Lancia, Abarth and Jeep vehicles.
Launched at the end of 2013, the Mopar Owner Centre is now available on the various brand sites in 18 countries - Spain, Belgium, Luxembourg, France, the UK, Germany, the Netherlands, Poland, Portugal, Sweden, Austria, Switzerland, Ireland, Greece, Morocco, Denmark, South Africa and Russia - and will be extended in 2015 to include Serbia, Turkey, Hungary, the Czech Republic and Slovakia.
The publicly available contents - more than 8000 pages - provide a comprehensive overview of the world of after-sales: from services to accessories, genuine original parts to customer care, e-store merchandising (online for the Fiat, Alfa Romeo, and Abarth brands), and technical area documentation. Finally, the "MyBrand" sections, which are accessible from the respective portals, offer exclusive contents and dedicated promotions, plus a comprehensive and highly personalised assistance service.
Mopar Customer Care and the new mobile apps
Mopar will also be present at the Geneva Motor Show with the "Ciao Fiat Mobile", "Lancia Everywhere Mobile", "Alfa Romeo InfoMobile", "I am Jeep Mobile" and "Abarth24h Mobile" mobile apps, all designed and created to provide information and assistance on the go. Available free from the Apple Store and Google Play in 5 languages and across 15 European countries, the apps had been downloaded 383,000 times up to December 2014.
In addition to extending services including "Frequently Asked Questions" and "Warranty and Maintenance" to more markets, in Geneva the mobile apps will offer new multimedia contents (based on the Augmented Reality technology already employed for the product catalogues and advertising campaigns) for the Jeep Renegade user and maintenance manual. The new multimedia manual joins those already available for the Lancia Ypsilon, Alfa Romeo 4C, Alfa Romeo MiTo and Alfa Romeo Giulietta. Selecting the "AR+" symbol in the manual and then aiming a smartphone camera at various parts of the vehicle opens up a new user experience that gives rapid and straightforward access to a range of information and details.
The Fiat 500X manual using the same technology will be released in the coming months.
The Fiat 500X manual using the same technology will be released in the coming months.
Customer Care comes to Twitter
@Fiat Care, @Alfa RomeoCare, @Lancia Care and @Jeep Care are the Twitter service pages offering customer support with a team of dedicated operatives between 8 am and 8 pm CET from Monday to Friday. Currently available for Italian, French and German customers, the service will soon be extended to include customers in the UK.
Mopar Vehicle Protection: personalised services constantly on the rise"Mopar Vehicle Protection" offers the service contracts guaranteed by Fiat Chrysler Automobiles that bring customers the utmost peace of mind thanks to their extensive coverage of mechanical components and dedicated servicing plans plus an assistance and repair service operated by highly skilled technicians using exclusively genuine original parts.
Currently present in more than 36 EMEA region countries and with a portfolio containing more than 50 products, "Mopar Vehicle Protection" has developed a series of competitively priced maintenance plans to keep the car in tip-top condition at all times:
- "Maximum Care": mechanical and electrical parts cover that extends the vehicle warranty;
- "Powertrain Care": extends the vehicle warranty to cover the mechanical parts of the engine, gearbox and transmission;
- "Easy Care & Easy Care Plus": covers scheduled service costs at competitive rates. With the "Plus" option customers can also include the replacement of a series of wear parts;
- "Top Care & Top Care Plus": the 'maximum peace of mind' plan that provides complete cover, including mechanical parts, electrical parts and scheduled services. With the "Plus" option customers can also include the replacement of a series of wear parts;
- "Essential Care & Essential Care Plus": includes the extension of roadside assistance beyond the first two years of vehicle life, with loyalty coupons offering special terms on all the main wear parts and on a broad range of accessories. With the "Plus" option the customer can also get two check-ups with 14 checks on the vehicle's main mechanical and electrical parts.
"Mopar Vehicle Protection" plans include a comprehensive series of options in terms of duration and mileage, with customers always able to rely on ready access to an extensive service network manned by highly skilled technicians using exclusively genuine original parts. Customers also benefit from all the peace of mind provided by roadside assistance services throughout Europe and all the value of a plan that can be transferred to the new owner if the vehicle is sold on.