Renaște Lancia: trei modele noi în următorii 5 ani. Prima Lancia electrică, în 2024

 Lancia va lansa trei modele noi în următorii 5 ani, potrivit unui plan al grupului Stellantis. Primul model electric al constructorului italian va fi prezentat în 2024.

Șefii Stellantis vor să revitalizeze Lancia cu ajutorul electrificării și să ajute brandul să aibă vânzări și în afara Italiei. CEO-ul Carlos Tavares i-ar fi cerut lui Jean-Pierre Ploue, șeful de design al grupului, să deseneze o nouă gamă de modele Lancia. 

Potrivit unor surse din cadrul companiei, pe listă se află o mașină de oraș, un SUV compact și un hatchback. 

Ploue este direct responsabil de designul Lancia, dar supervizează și munca șefilor de design de la Abarth, Alfa Romeo sau Fiat. 

Primul model din noua gamă Lancia este așteptat în 2024, ca înlocuitor pentru Ypsilon, urmând să devină și primul vehicul cu emisii zero din istoria companiei. Acel model va avea și versiune pe benzină. 

Al doilea – SUV-ul compact – va fi lansat în 2026 și va fi oferit doar cu versiune electrică. În ceea ce privește hatchback-ul, sursele susțin că Stellantis încă nu a aprobat proiectul în mod formal, care s-ar putea concretiza cel târziu în 2027. 

Via Automotive News (înreg.)

 

https://www.automarket.ro/stiri/renaste-lancia-trei-modele-noi-in-urmatorii-5-ani-prima-lancia-electrica-104469.html

 

Lancia Reportedly Working On Three New Models, Including SUV

Lancia currently has a one-model range that is exclusively available in Italy. However, this is going to change soon as Stellantis has big plans for the historic brand.

Automotive News reports that Lancia will unveil a trio of brand new models between 2024 and 2027: a city car, a compact crossover, and a compact hatchback. Stellantis Global Chief Design Officer Jean-Pierre Ploué will be responsible for the design, after pledging to create a fresh identity for Lancia inspired by its illustrious 115-year history.

The current generation Lancia Ypsilon might be performing well in terms of sales in its home market with more than 3 million units sold in 35 years, but the aging platform won’t hold for much longer. The Fiat 500-based model premiered more than 10 years ago at the 2011 Geneva Motor Show. Since then it has received a series of special editions and updates, including a facelift in 2015, the addition of a mild-hybrid version in 2020, and another discreet facelift in 2021.

According to the latest report, Lancia has already started the development of an all-new city car to replace the Ypsilon with a scheduled reveal in mid-2024. It will be based on a new version of the CMP / eCMP platform currently underpinning the likes of the Peugeot 208 and 2008, Opel Corsa and Mokka, and DS3 Crossback. This means it will be Lancia’s first fully electric model but it will also be available with a petrol engine as an alternative.

Lancia’s second new model will follow in the first quarter of 2026 in the form of a fully electric compact crossover. This one will be based on the STLA Medium platform that will also underpin several future models from the Stellantis brand portfolio. Four of those medium-sized cars will be produced at the Melfi plant in Italy, according to the workers’ unions.

Last but not least, there is another project on the horizon although this one hasn’t been green-lit yet. Rumor has it will be a compact hatchback that could potentially revive the Delta name. If Lancia ensures there will be enough demand for this segment in the future, the hatchback will be unveiled towards the end of 2027.

While nothing is official yet, we would love to see new models proudly wearing the Lancia badge and really hope that those long-term plans materialize. As a reminder, the last time FCA Group tried to revive Lancia was with rebadged Chrysler models for the European market – something that didn’t end up well.

Stellantis has declined to comment on the report but we wouldn’t be surprised if a future strategic plan is announced sometime in the next months. A few days ago, Lancia started publishing episodes of the docufilm “Elegance on the move” exploring the brand’s history. The official 115th birthday celebration is scheduled for the 27th of November 2021.

Either way, Stellantis CEO, Carlos Tavares, has secured 10 years’ worth of investments for Lancia, Alfa Romeo, and DS Automobiles. During that period, the three premium brands of the group need to define their vision, build a roadmap, share development costs, and prove they can be viable in the long term.

 

https://www.carscoops.com/2021/06/lancias-renaissance-to-start-with-ypsilons-successor-followed-by-a-crossover-and-maybe-a-hatchback/

 

 

 

 

 

Lancia revival gets underway with new design boss

If ever there was such a thing as a zombie automotive brand, Lancia would most certainly fit the bill. The storied Italian carmaker has been living in a perpetual comatose state, its range of models whittled down to just one ten-year-old car, the Ypsilon.

A revival has long been rumoured and owner Fiat Chrysler Automobiles (FCA) even merged Lancia’s products with Chrysler’s in an attempt to boost sales, with little success. But the creation of the new Stellantis group seems to have finally lit a fire under the movement, as the building blocks are slowly falling into place.

The latest news is that Lancia will get a new design boss in Jean-Pierre Ploué, Stellantis’ chief design officer. The Frenchman will lead a “lean and focused team” of young designers from the group’s design studio in Turin. “Lancia’s renaissance is a truly exciting challenge,” he said. “Lancia is an iconic brand which will be restored to its central historical position in Europe, leveraging on its huge potential.”

Lancia CEO Luca Napolitano added, “I want to welcome Jean-Pierre Ploué. I am very honoured we can leverage on such a diverse team of professionals to work together for the success of Lancia.”

This follows the announcement of a new management team in March, with former Alfa Romeo product planning boss Paolo Loiotile in charge of products, former Fiat/Abarth sales head Yann Chabert in charge of marketing and communications, former Lamborghini woman Erica Valeria Ferraioli in charge of pricing and Fiat Panda launch architect Roberta Zerbi in charge of both Lancia and Alfa Romeo in Europe.

It’s been previously reported that Lancia will be working with Stellantis’ other premium brands, Alfa Romeo and DS, to strengthen the group’s presence in the sector. The carmakers will be collaborating on new platforms, powertrains and features to differentiate themselves from their mainstream relatives.

To reinforce its renewed focus on styling, Lancia will release the first part of its “Elegance in Motion Since 1906” docufilm on Thursday, which will feature Napolitano talking about the company’s design heritage.

 

https://paultan.org/2021/06/15/lancia-revival-gets-underway-with-new-design-boss/

Stellantis Gives Lancia A New Lease Of Life, Appoints New Design Director

Lancia is currently only a shadow of its former self, but Stellantis claims to have plans for its future, appointing French designer Jean-Pierre Ploué to supervise the young talent at Lancia Design in Torino Centro Stile.

If you are wondering how come Stellantis chose a French to lead the renaissance of the famous Italian brand, you have to look at his illustrious CV.

Jean-Pierre Ploué’s career started in Renault (1985-1995) where he designed the Twingo (1992) and many more interesting vehicles under the direction of Patrick Le Quément. The next steps for him were Volkswagen Design Centre (1995-1998) and Ford (1998-1999) before moving to the PSA Group.

In 1999, he became the Head of Citroën Design Centre, supervising the creation of several production models and futuristic concept cars like the C-SportLounge (2005), the C-Métisse (2006), and the GT (2008). Thanks to his work in transforming the image of the French brand, a decade later he was promoted to Director of Design for the whole PSA Group, and recently he became a Stellantis Chief Design Officer.

Today, Ploué has the difficult but quite interesting challenge to bring Lancia back from the dead. The aging Ypsilon – first introduced in 2011 and still on sale in the Italian market after numerous but discreet updates – is the sole model in Lancia’s range, so the experienced designer has a lot of work to do in order to establish a new design language for the Italian brand.

“Lancia renaissance is a truly exciting challenge,”, said Ploué. “Lancia is an iconic brand, which will be restored to its central historical position in Europe, leveraging on its huge potential.”

 

Lancia will benefit from the parts bin of Stellantis, jointly developing new models with Alfa Romeo and DS Automobiles in order to make it a viable business in the future. Our guess is that the first new model will be an electrified premium B-SUV based on the CMP platform (Peugeot 2008, DS 3 Crossback, Opel Mokka, etc.).

We know that Lancia fans all over the world will be asking whether the brand will build modern day versions of some of its iconic models. However, we wouldn’t get our hopes up for a sportscar like the Kimera Automobili EVO037 which is a reimagined version of the mid-engined Lancia 037 Stradale, or a new Stratos or Delta Integrale. There is no doubt that those projects would look amazing, but Lancia must focus on more profitable segments – at least for now.

On June 17th at 11:00 am CET, Lancia will premiere the first chapter of a docufilm titled “Elegance in motion since 1906”, where CEO Luca Napolitano will talk about the design heritage of the brand.

 

https://www.carscoops.com/2021/06/stellantis-gives-lancia-a-new-lease-of-life-appoints-new-design-director/