- Alfa Romeo has chosen an innovative, exciting way to reveal New Giulietta.
- The
latest addition to the Alfa family features a refreshed style, a new
engine (1.6 JTDm turbo diesel with 120 HP and Alfa TCT gearbox) and an
even sportier attitude.
- The New Giulietta was presented simultaneously yesterday in Turin, Arese, Paris, Madrid and Frankfurt.
- British star Skin was the guest of honour in Milan.
- Over 10,000 people participated at the five European locations with music, DJ-sets and international guests.
- Alfa
Romeo has chosen to celebrate its employees by staging a preview reveal
and actively involving them in the launch of New Giulietta.
The official debut of New
Giulietta was staged simultaneously yesterday with an international
event in five cities across Europe: the central event was held in Arese
along withTurin, Paris, Madrid and Frankfurt. A special reveal with
which Alfa Romeo chose to celebrate its employees by inviting them to
enjoy the preview reveal of the new car and an unforgettable evening of
music, fun and "Alfa" spirit by involving them as ambassadors of the
brand for launching the new model. The videos employees made with New
Giulietta have taken Facebook and Instagram by storm and turned the
employees into the faces of the new model.
The latest addition to the Alfa
Romeo line-up will be the star with its even sportier attitude and its
compelling family feeling bond with the other models of the range. In
addition to these distinguishing features, the car has the new 1.6 JTDm
turbo diesel with 120 HP and Alfa TCT gearbox, exclusive Live services
on the Uconnect system and a line-up optimised to make choosing a car
even more straightforward. In brief, New Giulietta is ready to pick up
where its predecessor left off, with the goal of winning over even more
Italian design enthusiasts with its unmistakable style and even bolder
sporty character.
The Arese event was held in the
revamped Alfa Romeo Museum, dubbed "La Macchina del Tempo" (The Time
Machine). Guest of honour was the British singer-songwriter Skin. The
many celebrities and guests danced to her DJ-set joined by a high number
of FCA employees on the floor. There could be no better location for
the Milan debut of New Giulietta: the brand's "home" has recently
reopened to the public and showcases some of Alfa Romeo's most famous,
innovative creations. For the occasion, guests also visited the annexed
Arese Motor Village. The brand's futuristic showroom is an integral part
of the new polyfunctional centre which comprises a bookshop, a
cafeteria, a documentation centre, a test track and an event hall in
addition to the mentioned museum.
At the same time, an equally spectacular and thrilling event was
being held at the FCA headquarters in Turin for over 5,000 FCA
employees. Guest stars of the level of Piero Pelù, DJ Ringo and Marky
Ramone, drummer of the legendary band The Ramones, staged an
unforgettable performance all revolving around New Giulietta. The two
winning bands of the company's most recent contest also took the stage:
the only requirement to enter was that at least one band member had to
be an FCA employee.
The same spirit of the Arese and
Turin events was the ingredient of the other New Giulietta reveal
events in Madrid, Frankfurt and Paris. Star of the evening at the Teatro
Barceló in the Spanish capital was DJ Nano with the partnership of Los
40 Principales, the most popular radio station in the country that sent
one of their official voices. At the same time, the windows of the FCA
Motor Village in Frankfurt lit up bright Alfa red. Two New Giulietta
models were placed at the showroom entrance to welcome guests together
with DJ Teddy O and King Kamehameha Club Band, the group that performs
in some of the best-known clubs in Germany. Lastly, the Champs Elysées
MotorVillage in Paris opened to welcome guests to the sound of DJ Cédric
Couvez, in a party atmosphere with a variety of entertainment.
The "Fuel your Instinct" project has a digital side too: a special
operation that unites the passion, creativity and style of our
extraordinary international Contributors with the values of the Alfa
Romeo brand.
On the website
http://www.fuelyourinstinct.com/
a video is available that is inspired by New Giulietta's personality
and the free artistic spirit of the Contributors. In addition, an ad hoc
tool was created that allows each user to create and share a
personalized video on the most important social networks.
New Alfa Romeo Giulietta
- Family feeling with Giulia: shared appearance and line-up logic.
- Even sportier: specific new exterior details and the new Veloce pack available on all petrol and diesel engine versions.
- Making its debut is the new 1.6 JTDm 120 HP turbo diesel with Alfa TCT.
- Always connected with the new Uconnect system LIVE services.
- Rational line-up: three trim levels (Giulietta, Giulietta
Super and Giulietta Veloce), two new packs (Veloce and Lusso), nine
engine versions, eleven body colours and twelve different 16" and 18"
alloy rims with three exclusive designs.
To keep on playing a leading role in the segment, Alfa Romeo
Giulietta has been refreshed with a bolder sport characterisation, new specific
elements and an unmistakable family feeling shared with the fascinating
Giulia, which is the new Alfa Romeo paradigm and ultimate expression of
the
meccanica delle emozioni - or mechanics of emotions - concept.
New Giulietta comes with important innovations, like the new 1.6 JTDm
120 HP turbo diesel engine paired with the Alfa TCT and the extremely
useful Live services on the Uconnect system available on the entire
range. In addition, the line-up has been rationalised and now features
three trim levels (Giulietta, Giulietta Super and Giulietta Veloce), two
packs (Veloce and Lusso) and nine engine versions (petrol, diesel and
LPG) so customers can more simply and quickly pick the version most
suited to their inclinations and needs and then customise it with
optional equipment and accessories.
Ready to face future challenges, New Giulietta embodies the
unrivalled "Alfa Spirit", which for over one century has typified the
cars made by Alfa Romeo. They are light and efficient - resulting from
the choice of materials and the correct weight-to-power ratio - and are
the perfect expression of the care for detail typical of only the very
best Italian designs. Additionally, they are agile on the road with
responsive steering, evolved suspensions and balanced weight
distribution.
Finally, New Giulietta fits a host of features developed by Magneti
Marelli - from lighting devices to powertrain, suspensions and exhaust
systems - as further confirmation of the consolidated and mutually
profitable collaboration between Alfa Romeo and the well-known
international leader in the design and manufacturing of high-tech
automotive systems and components.
Refreshed looks and sportier characterisation
Today, the family feeling of New Giulietta with Giulia, which is the
new Alfa Romeo paradigm, is enhanced and embodied by several exterior
style elements, such as the one-of-a-kind honeycomb grille and the new
front bumper which recalls the shape of the legendary front trefoil,
arguably one of the most famous and recognisable symbols in the
automotive world. Similarly, the lettering of the name "Giulietta" and
its position on the back wink to those of Giulia. The new model also
sports the refreshed logo, which has been modernised preserving the
distinctive style elements which have made it an emblem known and
cherished worldwide. Not by chance, only who has a great past can face
the challenges of the future.
Burnished headlights, new bumper inserts, one-of-a-kind alloy rims
and new oblique tailpipes complete the new look. The Giulietta Veloce
trim level - the sportiest of the line-up - is even bolder featuring new
sports bumpers with Alfa Red profiles, new carbon look treatment
headlights, glossy anthracite accents on mirror caps, handles and on the
grille and fog light surrounds.
The exclusive sporty outfit corresponds to an exclusive interior
ambience packed with premium quality accents in which all details are
carefully picked: New Giulietta is the most developed expression of
Italian style. On the inside, the sportiest Giulietta Veloce trim level
has new leather and Alcantara sports seats with integrated head
restraints embellished with contrasting red stitching and "Alfa Romeo"
written on the head restraints. Standard are also the contoured leather
steering wheel with contrasting red stitching and the carbon look finish
dashboard surround and door panels, all complemented by specific matte
grey inserts.
The sports characterisation is equally strong on the Giulietta and
Giulietta Super versions. The first has grey and black fabric seats, a
one-of-a-kind matte black dashboard, leather steering wheel and new
black inserts on the tunnel and door pulls. Even bolder is the Super
trim level with new Alfa Romeo trademark grey and black fabric
"cannelloni" seats. Premium leather seats are available on both trim
levels on demand.
New 1.6 JTDm 120 HP TCT engine
The 1.6 JTDm 120 HP debuting on New Giulietta is paired with Alfa TCT
to combine the well-known, typical advantages of a turbo diesel engine
with the comfort that only an automatic transmission can offer and the
responsive shifting of a twin clutch, for top efficiency and driving
pleasure.
Equipped in this way, the new car delivers excellent
performance - top speed of 195 km/h, acceleration from 0 to 100km/h in
10.2 seconds - while being fuel-efficient and environment-friendly at
the same time: 3.8 l/100 km and just 99 g/km of CO
2 on the combined cycle with the ECO version.
New addition to the second-generation MultiJet turbo diesel family,
the 1.6 litre engine of New Giulietta delivers a top power of 120 HP at
3750 rpm and fits a small-size turbocharger capable of expressing
top-in-class torque (320 Nm at 1750 rpm) for the best flexibility. A
peculiarity of the 1.6 JTDm is certainly the third-generation Common
Rail injection system which uses innovative injectors and balanced
hydraulic servo valves to control very accurately the amount of fuel
injected into the combustion chamber in a particularly quick and
flexible injection sequence.
The Alfa TCT, now also with 1.6 JTDm 120 HP engine, can work in fully
automatic or sequential mode. The up and down positions of the accurate
and ergonomic gear stick are controlled manually by the driver. Shift
paddles on the steering wheel can be chosen as an alternative. The Alfa
DNA selector can also be used to select the dynamic performance of the
car by operating on engine torque, brakes using the Pre-Fill function,
TCT shifting logics, accelerator response, ESC control system, the Alfa
Q2 electronic self-locking differential and the ASR traction control.
The driver can activate three driving modes according to road conditions
and driving style.
In brief, the engine line-up of New Giulietta now features four turbo
petrol engines (1.4 Turbo Petrol 120 HP, 1.4 Turbo Multiair 150 HP, 1.4
Turbo Multiair 170 HP TCT and 1750 Turbo Petrol 240 HP TCT) and four
turbo diesel engines: 1.6 JTDm 120 HP with manual transmission or TCT,
2.0 JTDm 150 HP and 2.0 JTDm 175 HP TCT. Finally, there is the bi-fuel
(LPG and petrol) 1.4 TB 120 HP.
Uconnect system with the new LIVE services
The innovative Uconnect with 5" or 6.5" touchscreen is set proudly in
the middle of the dashboard of New Giulietta. The multimedia device has
Bluetooth connection for hands-free phone use and audio streaming,
Aux-in connector, USB port, voice controls, SMS Reader and DAB device
for listening to the radio with digital quality. Both the 6.5" and the
5" Uconnect systems are developed in collaboration with partners of
excellence, such as Harman and Here Auto (the first) and Continental
(the latter). Debuting on New Giulietta are the new Uconnect
TM LIVE services for staying connected while driving using a smartphone.
By downloading the free app from App Store of Google Play Store to a
smartphone, Uconnect LIVE offers music streaming with Deezer and TuneIn,
news with Reuters, connected navigation with TomTom LIVE and the
opportunity to keep in touch with friends on Facebook Check-In and
Twitter. Savings, eco-friendliness and control are also guaranteed
everywhere with eco:Drive and my:Car.
Also debuting on New Giulietta is Alfa Performance, the exclusive
service specifically created to enhance the driving experience. Using an
array of digital gauges and instruments, drivers can control the main
parameters of the car, measure their performance using special timers
and see driving statistics on their smartphone, in addition to receiving
real-time driving tips. The service is available on Uconnect 6.5" Radio
Nav LIVE".
Other features on the 6.5" Uconnect LIVE include satellite navigation
function with 3D bird's-eye view maps, sequential route instructions
and One Step Voice Entry Destination.
Complete, rational line-up for easy choices
In Europe, the New Giulietta line-up features three trim levels
(Giulietta, Giulietta Super and Giulietta Veloce), two new packs (Veloce
and Lusso) and nine engine versions, including the new 1.6 JTDm 120 HP
TCT turbo diesel, which will be particularly appreciated by business
customers. The palette to choose from includes eleven body colours,
comprising the new Alfa White and Lipari Grey, twelve different alloy
rims (each size with one new pattern) and two more packs (Comfort and
Visibility) to satisfy all customer needs.
The entry level Giulietta has a new front - with a new honeycomb
grille and new bumper inserts - embellished by headlights with burnished
treatment, satin handles and new oblique tailpipes. Inside, the new
grey and black fabric seats with Alfa Romeo logo on the head restraints,
new matte black dashboard insert with matte black finish and velvet
mats. The refreshed style elements are accompanied by comprehensive
standard equipment which includes leather steering wheel, climate
control, 5" Uconnect with Uconnect Live services, Alfa DNA selector
(with Q2 electronic differential and DST), innovative ESC (with ASR and
Hill Holder), six airbags and front and rear electric windows. Giulietta
customers can pick from the following engine line-up: 1.4 Turbo Petrol
120 HP, 1.4 Turbo Petrol 150 HP, 1.4 Turbo Petrol 170 HP TCT, 1.6 JTDm
120 HP with manual gearbox or TCT, 2.0 JTDm 150 HP and bi-fuel (LPG and
petrol) 1.4 TB 120 HP.
Available on all engine versions (except for the 1750 Turbo Petrol
240 HP TCT), the Giulietta Super trim level adds an array of very
interesting features to the entry level, such as two-zone automatic
climate control, cruise control and front armrest. From the appearance
point of view, it comes with 16" alloy rims, fog lights, chrome-plated
details and the one-of-a-kind grey and black fabric seats with the Alfa
Romeo logo on the head restraints. They can also choose to customise
their New Giulietta Super further by picking the Lusso or Veloce packs
to enhance the elegant or sports attitude of the car. The Lusso pack
includes height-adjustable leather seats, front and rear armrests,
aluminium kick plate and 6.5" Uconnect Radio Nav. The Veloce pack,
instead, includes all the aesthetic contents of the Giulietta Veloce
described below.
Giulietta Veloce - the best expression of the sports character of New
Giulietta - completes the line-up and is packed with standard equipment
and specific elements for an even bolder look and technical-racing
features for a no-compromise stance on the road. These include sports
suspensions with specific set-up, side skirts, sports bumpers with
exclusive red Alfa profile, 17'' alloy rims, oversized Brembo brake
system with red callipers and four master cylinders and oversized
tailpipes. Other interesting features include the exclusive "Veloce"
badge, tinted windows, headlights with carbon look treatment, glossy
anthracite finish on mirror caps, handles, grille and fog light
surrounds. On the inside, the sports vocation of the New Giulietta
Veloce is reasserted by new leather and Alcantara seats with contrasting
stitching and by the words "Alfa Romeo" written across the integrated
head restraints, the aluminium pedals, the matte grey moulding, the
contoured sports steering wheel with red stitching and the carbon look
effect dashboard surrounds and door panels. As can be expected, this
high-performance version of New Giulietta comes exclusively with the
powerful 1750 Turbo Petrol with direct injection and aluminium crankcase
which delivers 240 HP at 5750 rpm.
