- Presentation of 75th Anniversary special edition line-up
- Overland new trim debuts in EMEA on Cherokee
- Grand Cherokee SRT Night new Special Edition of the fastest and most powerful Jeep® ever
- Premiere of Renegade Dawn of Justice Special edition
- Garage Italia Customs reinterprets Cherokee with a one of a kind showcar
Jeep® and its legendary spirit are returning to the 86th
Geneva Motor Show with a stand "packed" with history and excitement
where the models of yesterday will meet those of today to celebrate the
brand's 75th Anniversary. More than just an important
achievement, this is also a milestone on the brand's ambitious future
faced with the same determination which made 2015 the third consecutive
year of sales success for the brand in the EMEA region and the fourth
consecutive globally.
The history of Jeep is strewn with remarkable records and legendary
models, starting from the unstoppable 1941 Willys-Overland MB and the
famous 1945 CJ-2A (Civilian Jeep), which created the modern mass
production off-road vehicle. Jeep also pioneered the Sport Utility
Vehicle segment in 1946, with the launch of the Willys Wagon, featuring
versatility and room for 7 persons. In addition, Jeep brand pioneered,
as early as 1963, the "Premium Large SUV" class with the Jeep Wagoneer,
and then again revolutionized the SUV segment with the introduction in
1984 of the Jeep Cherokee, the first SUV ever with a Unibody frame
design.
To celebrate these and other Jeep milestones, visitors to the Motor
Show will be shown three outstanding classic models: a 1941
Willys-Overland MB, a 1946 Willys Wagon and a 1963 Jeep Wagoneer. As
further confirmation of Jeep's path from past to present, the new 75
th
Anniversary special editions will be showcased on the stand and
available at dealerships across the region starting from the second
quarter of 2016, featuring an exciting new livery, celebratory badge and
exclusive interiors and equipment.
The Jeep legend continues with the debut of Cherokee Overland
priceclass, the new top-of-the-range model that combines the brand's
legendary off-road capabilities and even more sophisticated and elegant
features. The spotlight will also be on the Jeep Renegade
Dawn of Justice
Special Edition starring in the upcoming "Batman v Superman: Dawn of
Justice" movie, and the exclusive Grand Cherokee SRT Night, the most
recent example of the fastest and most powerful Jeep vehicle ever. The
display at the stand (5130, Hall 5) will be complemented by an exclusive
one of Cherokee showcar designed by Garage Italia Customs.
Jeep History and Milestones
Tracing the 75 years of history which connect today's Jeep range to
the first original 4x4 of 1941 means browsing some of the most legendary
pages in books of the modern automotive industry.
It all started in 1941 with the production of the unstoppable
Willys-Overland MB. In 1945, at the end of the war, it was transformed
into the first non-military Jeep named CJ-2A ( "CJ" stands for Civilian
Jeep), which became the first modern off-road vehicle.
The legendary US brand also pioneered the SUV (Sport Utility Vehicle)
segment, one which is particularly appreciated by the public. It was
1946 when the Willys Wagon, a station wagon with a closed body entirely
made of steel, rolled off the lines (its four-wheel drive version dates
back to 1949). Since then, Jeep has led the evolution of this category
by continuously introducing innovations, like the Jeep Wagoneer, the
forerunner of today's Grand Cherokee, which created the "Premium Large
SUV" segment in 1963. Peculiarities of this model included an automatic
transmission (fitted for the first time on a 4WD) and a modern,
functional body suited for city streets and dirty trails.
Two decades later, in 1984, the Jeep Cherokee (XJ) was launched. With
this model, that was the first SUV with a unibody, Jeep introduced a
further innovation and created a new category of SUVs . The new chassis
allowed for increased rigidity, considerably decreased weight and
improved fuel efficiency. A similar leap forward was made by Jeep in mid
1992 with the first generation of the top-of-the-line Grand Cherokee,
which over the years would define the new reference standard in terms of
style, quality and performance in the Premium SUV segment. The flagship
would be enhanced over the next three generations with new
technological features to perfect the car's on- and off-road handling
capacities and achieve unprecedented levels of excellence.
Another Jeep milestone was in 2007 with the launch of the Wrangler
Unlimited, the only open air 4 doors 4x4. The Wrangler - first launched
in 1987 and currently in its third generation - is the direct descendant
of the original 1941 Willys-Overland MB and the expression of the most
authentic Jeep values. The success of the model is due to many factors,
but above all its natural flair for customization, as demonstrated by
the sequence of special versions, some in limited edition, that have
been launched over the years. Each one celebrates an important
anniversary or grueling location where Wrangler is known to show off its
best attributes, while ensuring a peerless driving experience every
time.
Another key year was 2013 when rear axle disconnect - engineered to
reduce wasted energy when 4x4 mode is not in use - debuted on the Jeep
Cherokee for the first time in the "Mid size SUV" segment. But that was
not all. The new Jeep Cherokee was also the first "Medium SUV" to fit an
automatic nine-speed transmission to give excellent performance, low
emissions and improved fuel efficiency.
A new chapter in the brand's legendary history was opened in 2014
with the launch of Renegade, the first Jeep to enter the increasingly
relevant "Small SUV" segment. Built in Italy and sold in more than 100
countries worldwide, Jeep Renegade was the first in its category to fit a
nine-speed automatic transmission for superior performance both on- and
off-road. And, it was the first SUV in its segment to come with rear
axle disconnect combined with state-of-the-art 4x4 Jeep Active Drive and
Jeep Active Drive Low.
The 75th Anniversary Special Edition
It is a Jeep tradition to celebrate key anniversaries or the
conquering of inaccessible places with special editions. And today, to
celebrate its 75 years of history, the legendary brand is introducing
the 75
th Anniversary special edition offered on all models of the lineup and available in dealerships from the second quarter of 2016.
Produced in limited quantities - 8.000 units only for the entire EMEA
region - all celebratory models are distinguished by a new livery, a 75
th Anniversary badge, Low gloss bronze rims, bronze and orange exterior inserts and exclusive interiors with seats sporting the 75
th Anniversary logo in relief.
Visitors to Geneva will see four examples, such as the Renegade 75
th
Anniversary sporting a unique Jungle Green livery and equipped with a
1.4-liter Turbo MultiAir II 170 horsepower engine paired with a
nine-speed automatic transmission and the class exclusive Active Drive
4x4 system. The equipment includes 18-inch Low Gloss Bronze rims, the
exclusive MySky sunroof with removable panels and new, specific fabric
seats with Tangerine stitching.
The spotlight will also be on the Jeep Cherokee 75
th
Anniversary with a Brilliant Black livery, the new MultiJet II 2.2-liter
200 horsepower turbo diesel engine with Jeep Active Drive II 4x4system
with two speed power transmission units and low mode, Nappa leather
seats with dual tone Tangerine/Pearl stitching, 8.4-inch Uconnect
touchscreen radio, bi-xenon headlamps and dual pane panoramic sunroof.
The 75
th anniversary version will be available with both Jeep Active Drive I and Jeep Active Drive II systems.
The iconic Jeep Wrangler has received similar treatment. The 75
th
Anniversary edition for this model boasts a Sarge Green body and comes
equipped with a powerful 3.6-liter V-6 Pentastar engine. Standard
equipment includes body-colour grille with slots and low gloss bronze
headlamp surrounds and grille throats, Power Dome hood with functional
air vents, limited slip differential, navigation system with premium
sound system, Ombre Mesh leather seats and body-colour dual top.
The lineup is completed by the Jeep Grand Cherokee 75
th
Anniversary featuring a Brilliant Black livery and powerful 3.0-liter
V-6 MultiJet 250 horsepower engine paired with an eight-speed automatic
transmission. Equipment is comprehensive, and includes 20-inch light
alloy rims, navigation system, and Quadra-Lift air suspension that
adjusts ground clearance to five different levels for improved driving
dynamics on and off-road.
Jeep Cherokee Overland
Jeep Cherokee Overland, the new top-of-the-line model that combines
sophisticated style, elegant interiors, premium equipment and the
brand's legendary off-road prowess, is making its debut in Geneva.
The showcased model has a new Light Brownstone livery and comes
equipped with a 2.2-liter MultiJet II 200 horsepower turbo diesel engine
paired with a nine-speed automatic transmission.
The exterior of the new Cherokee Overland features a polished bright
front grille, new body-colour door cladding and wheel flares, new
18-inch polished bright aluminium wheels, standard HID bi-xenon
headlamps and Overland badge on the tailgate. Its refined looks are
complemented by a rich host of premium enhancements, including a
leather-wrapped instrument panel (optional),
power front driver
and passenger seats with four-way lumbar adjustment, a new steering
wheel with wood inserts, anodized silver trim, Nappa leather ventilated
and heated seats with the Overland logo, Berber mats, Alpine Premium
sound system, Uconnect radio with 8.4-inch touchscreen display,
Bluetooth, GPS navigation and memory driver's seat, radio and exterior
mirrors.
Standard on the Overland are also panoramic sunroof, power tailgate,
Blind Spot Monitoring and Rear Crosspath Detection and ParkSense front
and rear backup assist system.
Jeep Cherokee Overland will be available in markets across Europe starting this summer.
Jeep Renegade Dawn of Justice Special Edition
The Jeep Renegade
Dawn of Justice Special Edition pays
homage to the model's silver-screen debut in the "Batman v Superman:
Dawn of Justice" to be released in March. Based on the Longitude trim
level, the Jeep Renegade
Dawn of Justice Special Edition has a
bold appearance, a stunning Granite Crystal livery and a host of
polished black painted accents, like the 18-inch alloy rims, the fog
lamp and rear light cluster surrounds, the grille and the Jeep badge.
Under the hood is a 1.6-liter MultiJet II 120 horsepower engine with
six-speed transmission.
The Jeep Renegade
Dawn of Justice Special Edition will be available in selected markets across Europe starting this month.
The
Limited-edition Jeep Renegade is part of a broader partnership between
Fiat Chrysler Automobiles and the Warner Bros. Studios film "Batman v
Superman: Dawn of Justice" that will allow the vehicle to be exposed to
an incredibly vast audience, thanks also to its unique and dark
appearance package.
The Renegade presence at the motorshow will be completed by a
Trailhawk version fitting Jeep Active Drive Low traction system and
equipped with an efficient 2.0-liter MultiJet 170 horsepower turbo
diesel engine paired with a nine-speed automatic transmission. Coming
with a Solar Yellow livery and black leather interiors, the car has
17-inch alloy rims, tinted windows, skid plates, Hill Descent Control,
tow hook, TPMS, two-zone climate control and a selection of Mopar
accessories.
Key Mopar equipment includes specific bright black
elements, such as the sticker on the door, the grille and mirrors, and
an extreme off-road stance.
BATMAN V SUPERMAN: DAWN OF JUSTICE and all
related characters and elements © & TM DC Comics and Warner Bros.
Entertainment Inc.
2016 Jeep Grand Cherokee SRT Night
In Geneva, Jeep will be presenting a new limited edition of the
fastest and most powerful Jeep ever, the Grand Cherokee SRT Night. It
features a stealth-like appearance with the front grille bezels, B and C
pillars and side window surrounds all adorned in Matt Black. The front
applique is Satin Black, as is badging on the bonnet and rear lift-gate.
20-inch wheels are also finished in an exclusive Satin Black and are
designed to showcase the Grand Cherokee SRT Night standard Brembo
brakes. Unique interior appointments include the luxurious Black Laguna
leather seats with Silver accent stitching, leather covered door
armrests and centre console including light Black Chrome bezels.
Available colors for the Jeep Grand Cherokee SRT Night include Velvet
Red, Billet Silver and Granite Crystal.
When it comes to performance, the SRT Night is powered by a 6.4-liter
V-8 that delivers 468 horsepower (344 kW) and 624 Nm of torque.
Performance includes 0-100 km/h acceleration in less than 5 seconds,
quarter mile (400 meters) in the mid-13 second range and a top speed of
257km/h.
The 2016 Grand Cherokee SRT and SRT Night come standard with
exclusive Performance Pages which have been revised with an expanded
array of performance timers and gauge readouts, while all-new drive
modes allow Grand Cherokee SRT owners the ability to personalize their
driving experience both on-road and on-track.
In addition, standard launch control mimics a professional driver's
inputs to optimize Grand Cherokee SRT's performance by bringing engine,
transmission, driveline, stability control, and suspension in line for a
textbook launch.
The Selec-Track system on the Grand Cherokee SRT uses
performance-tuned software to distinguish the five dynamic modes: Auto,
Sport, Tow, Track, and Snow, enabling drivers to choose a vehicle
setting that ideally meets their requirements and ambient conditions.
Jeep Stand
The Jeep stand at the Geneva Motor Show is typified by clean-cut
geometries. The simple yet contemporary space is divided into various
thematic areas to showcase the models on display and represent all the
expressions of the brand. Selected natural materials - such as wood and
stone - are finely worked and blended to create a setting that combines
nature and urban landscapes through a parquet catwalk. The idea is to
reassert the brand's extreme off-road vocation combined with its premium
DNA. The use of curved led wall surfaces reasserts the technological
and innovative attitude of Jeep.
The Swiss event will also be the ideal opportunity to announce the
prestigious partnership, for the second year running, between Jeep and
the Montreux Jazz Festival, one of the most important music events in
the world, which has an extensive music library of over 5,000 hours of
live performance recordings and is listed in the UNESCO Memory of the
World Program. The partnership is even stronger considering that this
year will be the 75
th anniversary for Jeep and the 50
th
for the Montreux Jazz Festival. The double anniversary underscores a
shared history of innovation, evolution readiness and attitude to
anticipate trends while remaining authentic and true to themselves.
Three models of the past will be telling the history of the Jeep
brand, its development and its records on the stand: a 1946 Willys
Wagon, a 1963 Jeep Wagoneer and a 1941 Willys- Overland MB, the latter
placed on an amazing platform made with real logs of various sizes and
heights. A dedicated station will be set up to allow visitors to travel
on the Jeep Time Machine through the Oculus technology and get close to
the models that made the history of the US brand.
An area dedicated to Mopar, the FCA reference brand for services,
customer care and accessories, will be set up in the stand and showcase
merchandise. Finally, by handing out informative leaflets and providing
dedicated material on the stand, visitors will be introduced to the
products of FCA Bank, the financial company specializing in the
automotive sector. The company operates on the main European markets -
and in Switzerland through FCA Capital Suisse SA - with a sole mission:
to support the sales of all Fiat and Chrysler Automobiles brand vehicles
through innovative financial products and high added value services
dedicated to dealer networks, retail customers and companies.
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Turin, 24 February 2016