- New rides modified with a mix of production and concept Mopar products highlight brand's display at Specialty Equipment Market Association (SEMA) Show
- Dodge Challenger GT AWD Concept, Dodge Charger Deep Stage 3 and Dodge Dart GLH Concept fuel formidable SEMA lineup for America's mainstream performance brand
- Chrysler 300 Super S and Chrysler 200 S Mopar vehicles show how premium and mid-size sedans can be personalized with Mopar products
- Fiat 500X Chicane and Fiat 500X Mobe compact crossovers are adapted to fit highly active lifestyles
- Ram Rebel X, Ram DiveMaster and Ram DragMaster are personalized to suit all-terrain, scuba and drag racing passions
- Mopar will host the brand's traditional 4:26 p.m. PT press gathering at Las Vegas Convention Center
- Press event can be viewed live online at https://livestream.com/FCALive/Mopar2015SEMA
The Mopar brand is showcasing a large lineup of vehicles transformed with production and concept parts and accessories at the Specialty Equipment Market Association (SEMA) Show, Nov. 3-6 at the Las Vegas Convention Center.
The Chrysler, Dodge, Jeep®, Ram and FIAT customized vehicles will spread out over the vast 15,345-square-foot Mopar SEMA display. In addition, hundreds of Mopar products - from engines to wheels to lift kits and much more - will be showcased at the premier automotive specialty products trade show.
"The lineup of Mopar-modified vehicles premiering at SEMA represents real-world examples of our brand's continued commitment to helping owners create customized dream rides that suit their specific lifestyles and passions," said Pietro Gorlier, Head of Parts and Service (Mopar), FCA - Global. "It doesn't matter if you drive an SUV, pickup truck, commercial vehicle, compact crossover, sedan or a muscle car. Mopar has the products to help make each vehicle your own."
Some of the Mopar modified vehicles at the show include:
Dodge Challenger GT AWD Concept
It's V-8 muscle with all-wheel drive. Yes, you read that right. The Dodge Challenger GT AWD Concept is a one-of-a-kind, year-round muscle car that lets you have your cake and eat it too, combining wickedly fast power and performance with the confidence of increased traction.
Mopar stepped outside its usual color palette in designing the Dodge Challenger GT AWD Concept, choosing Header Orange highlights to line the grille and taillight surround of the Destroyer Grey body. Header Orange continues as a distinct contrast point for the Destroyer Grey body color stripe that runs through the Matte Black paint blanketing the upper portion of the vehicle, from tip to rear. Mirror caps are also painted with Header Orange accent stripes.
The Challenger GT AWD Concept enhances its signature muscle car proportions, bulging out with Mopar's concept wide body kit and its massive wheel flares housing concept Mopar five-spoke wheels: 20-inch x 10-inch on the front and 20-inch x 11-inch on the rear. Mopar center caps are painted to match the body and wheels.
The body kit compliments Challenger's heritage-inspired styling, adding an aggressive profile with a front chin splitter and rear spoiler, which are both aesthetically pleasing and functional. Additional Mopar modifications dress up the rear, including quad Mopar exhaust tips painted in a powder-coated Satin Black, a Mopar fuel filler door painted Satin Black with a unique Mopar graphic and a concept Mopar Design decklid badge.
The interior takes cues from the exterior, with Header Orange stitching embellishing the rich Katzkin leather seats, center console, shifter boot and side panels. The Katzkin seats are also upgraded with medium taupe suede inserts. Additional control is gained for navigating tight corners with a flat-bottom steering wheel. Mopar door sill guards with the Challenger logo and a trunk mat round out the interior.
The vehicle's 5.7-liter HEMI® V-8 engine uses an AWD package to power all four wheels, paired with an eight-speed transmission. The 5.7-liter engine is upgraded with the Scat Pack 3 Performance Kit, which delivers a boost of up to 75 more horsepower and an additional 44 lb.-ft. of torque.
The Scat Pack 3 Performance Kit maximizes gains achieved by the Scat Pack 1 and Scat Pack 2 kits by adding new Mopar Performance CNC-ported cylinder heads, Mopar hi-flow manifolds and hi-flow catalysts, a gasket set, exhaust manifolds, exhaust adapter, mounting brackets, hardware and two Scat Pack 3 badges. The Scat Pack 3 kit - as with Scat Pack 1 and 2 - boosts performance while maintaining the factory warranty.
A concept Mopar suspension kit drops the Challenger GT AWD Concept closer to the road, lowering the vehicle's center of gravity for race-inspired handling, with an assist from production Mopar performance front and rear strut tower braces.
Dodge Charger Deep Stage 3
For the Dodge Charger Deep Stage 3, Mopar injected up to 75 additional horsepower with the Mopar Scat Pack 3 Kit and then for good measure bolted on a selection of production and concept Mopar products to create a completely original, performance-driven version of the world's only four-door muscle car.
The Silver Bullet exterior color is masked by full-length Matte Black paint covering the top of the vehicle. Body color comes through the Matte Black via center stripes bordered by Mopar Blue tracer accents. The styling, inspired by the second-generation Charger from the late 1960s, is modified with a concept Mopar body kit, including a front chin splitter, side sills, rear spoiler and unique rear valance, providing an aggressive look while augmenting aerodynamic characteristics.
In keeping with the Charger Deep Stage 3's name, it rolls on concept Mopar Dark Bronze 22-inch Classic III wheels, with color matched Mopar center caps. A concept Mopar decal flanks both front fenders, with Scat Pack 3 badges and a Mopar Design decklid badge displayed.
Heading inside, concept Katzkin leather seats boast such selections as a special R/T embroidery with a blue surround and the R/T logo centered in black to pick up on exterior cues, perforated Katzkin fog suede seat inserts and Mopar blue stitching on the armrests, steering wheel and seat inserts. Pulled from the Mopar catalog are door sill guards emblazoned with the Charger logo, premium carpet floor mats and a cargo mat carry metal Dodge badging.
Powered by the 5.7-liter HEMI engine, the Charger Deep Stage 3 is punched up in three phases by the trio of Mopar Scat Pack Performance kits. Mopar Scat Pack 1 and Scat Pack 2 upgrades, featuring a Mopar cold-air intake, Mopar cat-back exhaust, Mopar low-restriction oil filter, new Mopar Performance camshaft, a set of Mopar Performance valve springs, tie bars, upgraded pushrods and all the gaskets, are finished off with an up to 75 horsepower boost and 44 lb.-ft. of torque improvement of the Scat Pack 3 kit.
A Mopar coilover lowering kit enhances handling while providing a menacing appearance by bringing the Charger Deep Stage 3 closer to the street. Mopar Performance front and rear strut tower braces keep the tires in contact with the road. Reining in the car's horsepower is a job the Mopar Big Brake Kit is equipped to handle.
Dodge Dart GLH Concept
The Dodge Omni GLH (Goes Like Hell) owns a special spot in the Dodge brand's 100-plus year pantheon, and the brand's current compact car pays homage to that beloved 1980s-era ride with the Dodge Dart GLH Concept.
The athletic, stylish exterior of the Dodge Dart GLH Concept is colored Pitch Black and looks ready to pounce with an in-your-face, production front fascia with concept grille details and a Mopar Performance aluminum hood. A production front chin splitter, side sill accents and rear fascia diffuser form a Mopar body kit that creates a speedy, nimble appearance.
Red accents on the lower body provide an outline reminiscent of the original Omni GLH. The Dart GLH Concept rides on lightweight Mopar 18-inch wheels, painted anodized black, with matching Mopar center caps. Stopping power is upgraded with a Dart high-performance brake kit by Mopar. Exhaust tips add an aggressive growl, and a Mopar Design badge adorns the decklid.
Inside, the all-black Katzkin leather seats are modified with concept red mesh seat inserts and red stitch accent touches on the bolsters and armrest. Red on the door pulls and instrument panel tracer are production offerings. The enhanced interior adds extra performance with a Dodge sport steering wheel, Mopar pedal kit, Mopar shift knob, Mopar premium carpet mats and Mopar door sill guards featuring the Dart logo.
Chrysler 300 Super S
Style and sophistication can meld harmoniously with performance and attitude. For proof, take the Chrysler 300 Super S. The bold persona of the customized Chrysler 300 Super S begins with a concept, aggressive front fascia. More than 300 unique "Easter eggs" are hidden on the Matte Black grille, where miniature Mopar "M" letters, painted Dark Hyper Black low gloss, dot the entire grille.
The lowered body (thanks to a Mopar coilover lowering kit) is planted on concept Mopar 22-inch wheels at the front and rear. Like the Mopar "M" grille lettering, production Mopar center caps are painted to match the Dark Hyper Black low gloss wheels, which are set off stunningly against the Matte Cerulean exterior finish. At the back, a concept rear valence and a deck-lid spoiler from the Mopar brand portfolio drive the tires to the pavement. Unique 300 Super S and Mopar Design badges round out the exterior appointments.
The aggressiveness of the exterior is paired with premium styling inside. Concept Katzkin light grey leather seats are trimmed in blue stitching, as are the armrests, with blue flourishes also featured on the side panels and instrument panel. The production 300's rotary shifter has been swapped out for a concept polystable T-handle shifter and the steering wheel replaced with a sportier, flat-bottom version. Production Mopar door sill guards carry the Chrysler logo, and premium carpet floor mats and a cargo mat feature metal badging.
Beneath the 300 Super S hood lurks a powerful beast. The 5.7-liter HEMI engine is beefed up with Mopar Stage 1, Stage 2 and Stage 3 Upgrade Kits, which exactly mimic the modifications and performance boosts delivered by Mopar Scat Pack Performance kits available for the 5.7-liter HEMI engine-equipped Dodge Challenger and Dodge Charger vehicles.
Additional Mopar production parts include front and rear performance strut tower braces, which provide extra stiffness for cornering and handling, as well as a Mopar Big Brake Kit.
Chrysler 200 S Mopar
The Chrysler brand's mid-size sedan receives an "attitude adjustment" with a mix of production and concept Mopar parts and accessories used to create the Chrysler 200 S Mopar.
A more muscular look is achieved on the Ceramic Grey Metallic exterior of the 200 S Mopar with the addition of a production Mopar body kit, including a front chin splitter, side sills and rear valance. A concept, dual-vented Mopar performance hood elevates performance and appearance. Large, production Mopar 19-inch wheels are painted a unique Satin Black finish, set off distinctly against the Ceramic Grey Metallic skin. Other exterior features include concept exhaust tips and the Mopar Design badge.
Inside, the concept Katzkin leather seats with perforated inserts are outlined in Mopar Blue piping, with blue also coloring the instrument panel and portions of the door panel. Mopar premium carpet mats and a Mopar pedal kit further dress up the interior.
The V-6 Pentastar engine of the Chrysler 200 S Mopar is kicked up by adding a cat-back exhaust and cold-air intake. A Mopar production suspension lowering kit helps the 200 S Mopar ride nearer to the ground and improve handling and drivability. A Mopar Big Brake Kit provides additional stopping power.
Fiat 500X Chicane
The Fiat 500X makes its SEMA Show debut in 2015, and Mopar is using a pair of the compact crossovers - including the Fiat 500X Chicane - to showcase how Mopar can take the vehicle's iconic Italian style, functionality and performance and personalize it to fit a variety of lifestyles.
The Fiat 500X Chicane is a street-tuner vehicle, designed to buzz through urban areas with a concept Mopar fascia, body cladding and concept oversized 20-inch two-tone Satin Black and Gloss Black wheels. The pop of the gloss Competition Blue exterior is accented with a concept Chicane bodyside stripe and concept Gloss Black paint on the roof.
Mopar pulls from its more than 100 genuine accessories designed especially for the Fiat 500X to customize the Chicane's cockpit. Upgrades include a bright pedal kit, concept satin black door sill guards emblazoned with the 500X logo, a 500X logo-embossed premium carpet mat, a cargo management kit and a telescopic bar organizer, all from the Mopar portfolio.
Bringing the exterior into the interior, the Katzkin leather seats are bordered in blue, and blue also colors the instrument panel and surrounds the FIAT badge at the center of the steering wheel. Areas of the chrome bezel trim have been blacked out.
Powered by a 2.4-liter Tigershark MultiAir2 engine paired with a nine-speed automatic transmission, the 500X Chicane is designed to hug city streets with a concept lowering kit. A concept cat-back exhaust provides additional power, and concept exhaust tips add to the appearance.
Fiat 500X Mobe
The Fiat 500X Mobe, named after a kite-surfing trick, is customized with off-the-shelf Mopar products to haul toys to the beach in search of surf and sand.
The Ivory Pearl exterior is accented with Matte Bronze paint on the hood, roof, mirror caps and lower grille surround. The lower sides of the all-wheel-drive 500X Mobe are embellished with "X" stripe graphics from Mopar, colored in concept Mopar Blue. The same blue touches a single pocket of the production 18-inch wheels, painted in two-tone Matte Bronze and Satin Black.
A Mopar roof rack, featuring special Mopar logo graphics, works in concert with side rails to create a perfect transport for a kiteboard or other recreational equipment. Moving to the interior, a blue kite surfer decal keeps with the vehicle's theme and ties in with the accent blue seat inserts embroidered with the "X" logo.
The 500X logo adorns the Mopar door sill guards modified with Matte Bronze paint, with the FIAT logo on the black molded cargo tray (perfect for storing gear), premium front all-weather mats and emergency first aid kit. An additional spot to store gear is provided through a head restraint-mounted coat hanger.
The 500X Mobe's 2.4-liter Tigershark MultiAir2 engine (also mated to a nine-speed automatic transmission) receives a performance bump via a cat-back exhaust, accompanied by exhaust tips.
Ram Rebel X
The Ram 1500 Rebel makes a statement by itself. Mopar helps proclaim its all-terrain credentials even louder with the Ram Rebel X, a full-size pickup outfitted with a catalog of production parts and accessories.
The unique dark Copper exterior extends to the functional sport performance hood, accented with a Matte Black graphic trimmed with a Mopar Blue tracer. Mopar wheel flares extend over the 35-inch Toyo tires, which wrap around 17-inch cast-aluminum beadlock wheels that equip the 1500 Rebel for rumbles over off-road terrain. Painted functional beadlock rings with fasteners are also featured on the beadlock wheels, with Mopar center caps providing another highlight to the rims.
The front features the distinctive Rebel grille with the RAM logo painted in Satin Black and a concept two-piece skid plate. The bed is stylishly secured with a soft tri-fold tonneau cover, and a Mopar dual exhaust bed step helps reach tools or equipment stored in the rear.
Black tubular side steps provide a lift into the interior, which features prototype Katzkin leather seats embroidered with the Rebel X name outlined in silver in a black field, with a blue field for the "X." Copper stitching accents the armrest and steering wheel. Additional features inside include all-weather slush mats, a pedal kit and door sills.
The Ram Rebel X, powered by a 5.7-liter HEMI engine, is also tuned up to tame the streets and beyond. A Mopar 5.7-liter cold-air intake, cat-back exhaust and exhaust tips, fed by an active Ram Air duct, enhance the performance capabilities, with a concept air ride suspension smoothing out the ride.
Ram ProMaster City DiveMaster
Mopar has a full portfolio to draw from in bestowing the Ram brand's purpose-built van with a unique, active personality, offering up a scuba-themed approach to the Ram ProMaster City DiveMaster.
No one will mistake this ProMaster City for an ordinary commercial van. A flowing, gradient color palette "aquatically" illustrates the exterior, stepping from white to Ocean Blue to mirror a scuba diver's deep sea perspective. Matte black paint covers the hood, a slice of the front end and the side windows, which also sport a distinctive "Mopar Ram Deep Dive Scuba Shop" decal.
The mirror caps are creatively customized with the iconic red and white "diver down" flag, and a scuba diver silhouette draws eyes to the hood. The ProMaster City DiveMaster rides on 17-inch concept wheels. Functional Mopar accessories include side rails, a locking fuel cap and wheel locks.
The interior boasts Mopar blue seat inserts and blue stitching on the Katzkin leather first- and second-row seats, with Mopar logo embroidery. In the cargo area, custom racks and shelving help organize scuba gear, with a unique spray-on floor liner offering protection. The rear doors also double as scuba gear storage space and a TV screen mounting area. Mopar LED lights brighten up the cargo space to locate equipment or prepare for nighttime dives. All-weather floor mats are also added.
Ram ProMaster DragMaster
Switching from scuba to the strip, the Ram ProMaster DragMaster is equipped for double duty, serving as a tow vehicle for a drag racing machine, as well as a pit vehicle with the space needed to store tools and performance parts.
The white exterior is embellished with the Mopar Performance logo on the sliding cargo door, with the blue Mopar logo emblazoned on the rear doors and "MOPAR" text in white displayed on the windshield. A Mopar blue stripe on the side echoes that of the tow vehicle - the all-new, supercharged Mopar Dodge Challenger Drag Pak.
The DragMaster sits on concept painted 16-inch wheels and is outfitted with additional production Mopar accessories, including a locking fuel filler cap and a hitch receiver with trailer tow wiring harness. Other exterior Mopar mods include a side step, fog lights and wheel locks.
Custom shelves and racks provide a mobile pit stall to store the tools and performance parts required to go fast on the quarter-mile. Mopar LED cargo lights provide illumination for late-night race fixes or prep, and additional production Mopar accessories include all-weather mats, cargo area floor covering and D-pillar and B-pillar handles. A raised headliner provides extra headroom for racers or crew working in the cargo area.
The Mopar stand will also display modified Jeep brand vehicles such as the Jeep Chief, Jeep Wrangler Red Rock Responder, Jeep Cherokee Canyon Trail and the Jeep Renegade Desert Hawk. All of these concepts debuted at the 2015 Moab Easter Jeep Safari.
Mopar at SEMA Livestream
The Mopar brand will host its traditional 4:26 p.m. PT press gathering on Tuesday, November 3. The event will be available for viewing live online at https://livestream.com/FCALive/Mopar2015SEMA
About Mopar Brand
Mopar (a simple contraction of the words MOtor and PARts) was trademarked in 1937 with the launch of an antifreeze product, but it truly made its mark in the 1960s during the muscle-car era. From Mopar Performance Parts to enhance speed and handling for both road and racing use, the brand soon expanded to include technical service and customer support.
Today, Mopar is FCA's service, parts and customer-care brand and distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centers and 27 customer-contact hubs globally, Mopar integrates service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar is the source for genuine parts and accessories for FCA brands.
Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles. This offers a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.
3 November 2015
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