- Kick off today till February 21st
- The tour will stop at four unique skiing resorts: Gstaad (Switzerland), Megève (France), Montafon (Austria) and Selva Val Gardena (Italy)
- Off-road drives of the entire Jeep® lineup available through the 'Jeep Driving Experience'
- Test drives booking and safe driving lessons available at the Jeep Lounge
Jeep® Winterproof,
the winter event organized by Jeep in some of the most renowned skiing
resorts in Europe is starting today in Gstaad, in the Swiss Alps, till
January 16th. For the public, it is a unique opportunity to
get to know and test drive the most awarded SUV range ever in one of its
natural settings.
Four exclusive mountain
locations in Switzerland, France, Austria and Italy will be the stars of
the 2016 Jeep winter tour and the perfect background for all
enthusiasts to enjoy exciting test drives onboard the brand's 4x4
vehicles both on and off-road.
Designed for nature lovers and 4x4 enthusiasts, the 2016 Jeep Winterproof Tour is a celebration of the spirit of adventure, involving passionate people that share the same passion for mountains, active sports and outdoor activities. The same values are also expressed by the legendary Jeep brand's models, which are capable of transforming ordinary driving experiences into extraordinary journeys under all possible conditions.
Jeep has a strong relationship with the world of mountains and premium ski resorts in the European Alps.
Not by chance, the mountains are the perfect place to test the 4x4 capability, reliability and safety guaranteed by Jeep models in facing the toughest trails and taking on the most extreme challenges with confidence. In any season, the Jeep range offers the greatest comfort and the chance to go everywhere in maximum safety, even on ice and snow.
Always associated with an adventurous and unconventional lifestyle, Jeep will offer a series of special activities to enhance the tour to its best, allowing customers to experience an SUV equipped for winter's toughest terrain. The Jeep Lounge - a dedicated meeting place for everyone who shares Jeep values - will be set up in all the locations of the tour and will be the starting point for test driving the entire lineup. A fleet of about 20 Jeep SUVs will be available for guest shuttle services between the different locations of each tour leg and for adrenalin-charged test drives onboard the flagship Grand Cherokee, the most awarded SUV ever, the iconic Wrangler, Cherokee which blends the legendary Jeep 4x4 capabilities with cutting-edge design and Renegade, the compact SUV with the best off-road capabilities in its category.
Visitors that will participate to the 'Jeep Driving Experience' will test the capability of the Jeep range on three off-road trails - the blue, the red and the black track - each featuring different degrees of difficulty and duration. At the end of the test drive, visitors will be invited to the 'Jeep Ice Experience': a safe driving lesson on a specific ice track held by professional drivers who will demonstrate how to tackle extremely difficult and slippery surfaces. In addition, all those who will complete the test drive, as also any guest visiting the Jeep Lounge, will be offered the chance to participate to the 'Jeep Skiing Experience': a 'wakeboarding', that will allow them to ski on a special, dedicated snow route while being towed by a Renegade.
At each leg of the tour, children will also enjoy the exciting opportunity to test drive a Jeep: a pedal-operated Jeep kart featuring the styling cues of the brand will be made available to the younger public on a dedicated racing track. Parents will be invited to take their children to this area and let them exercise and improve their driving skills as future Jeepers.
Lastly, Jeep will be present on the slopes at the various legs of the tour with an array of activities targeted at presenting the brand and its entire lineup. In France and Italy, fashionable chalets customized by the brand will be exclusive meeting points for those who share the Jeep values and will offer visitors the possibility to enjoy pleasant moments of relax during the breaks from the ski slopes.
| Jeep® Winterproof Tour event's calendar: | |
| - Gstaad, Switzerland | 13th - 16th January |
| - Megève, France | 21st - 24th January |
| - Montafon, Austria | 10th - 13th February |
| - Selva di Val Gardena, Italy | 18th - 21st February |
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