New Abarth brand experience goes on-line

• A clear and straightforward product description in a dynamic and technologically advanced environment
• Easy access to the world of Abarth kits, spare parts, tuning-up and merchandising
• From a virtual tour to the direct opportunity to test drive the car at an Abarth dealership
• Space for the community in all Social media and access to a dedicated newsletter, with the latest news and investigations
• Access to the latest special offers and commercial opportunities
• A journey into the sections dedicated to Officine Classiche and Abarth Heritage

It is not just a simple website, but rather an experience whereby visitors delve into the world of Abarth through the brand new portal, that only recently went on-line, to share the passion and technology of this great brand. By typing in the address, www.abarthcars.co.uk, as soon as they access the home page, users immediately get the impression that they have entered a virtual showroom, where the cars are all in the front line and the information is just a few clicks away, whatever the device they are using. Indeed, the website is fully responsive: this means it stands out for its design which ensures greater visualisation and more efficient operation on all devices enabled for web browsing, such as PCs, tablets, smartphones, iPads and iPhones.

The virtual experience explores every facet of the world of Abarth, starting from the range, which is presented with large, eye-catching photos in a dynamic carousel. As soon as a particular product has been selected, the technical information and special offers relating to that car appear clearly and simply. Users can switch from the virtual tour to a real-life one just as smoothly thanks to the calls to action urging them to book a test drive or request a quote, to find their nearest dealer to install the tuning kits or the accessories sold in aftermarket or to receive a brochure.

The Abarth brand lives and allows users to live and experience the various souls of the brand - from customisation to sports, from its history to the communities - and takes them directly into the Officine thanks to a virtual tour of the venue which best represents the brand's DNA. All this is distinguished by a high-impact layout, which plays with the reference colours: red and white with splashes of grey, which enhance the high-performance high-tech soul of the brand.

The section dedicated to Kits and Accessories shows in large photos how details can make the difference, so users can customise their car 100%, increasing its performance even further, while Abarth Racing, which is dedicated to a younger clientele, takes visitors right into the heart of the racing world, with special focus on safety, presenting the courses available at the Abarth Driving Academy.

The legendary Karl Abarth comes back to life in the section dedicated to the brand history, accompanying users along a journey discovering the legend of the Scorpion through photos, anecdotes and truly beguiling testimonies. The same beguiling charm can also be found in Officine Classiche, which were inaugurated in Turin last November. They are dedicated to those who want to restore their vintage Abarth and represent a new place filled with experience, professionalism and painstaking care for details.

Like all historic brands, Abarth also relies on a vast international community of enthusiasts. The Social Wall is dedicated specifically to them. It is a sort of forum which collects everything that is published on the brand's official Facebook, Instagram, Pinterest and Twitter channels and on the main web newspapers. In order to stay in touch with the brand at all times, users can subscribe to the dedicated newsletter, containing news and investigations so as not to miss out on anything new from the Abarth world.

Versions dedicated to other markets will shortly be on-line as well, so that Abarth enthusiasts from across the globe can stay constantly up-to-date and follow all the goings-on in the world of the Scorpion brand.

18 January 2016