Jeep® Renegade to Make Big Screen Debut in Warner Bros. Pictures Upcoming Action Adventure Film “Batman v Superman: Dawn of Justice”
- Jeep® brand launches new marketing campaign as part of co-Branded partnership with Warner Bros. Pictures' "Batman v Superman: Dawn of Justice"
- Hero of a dedicated commercial, the new Jeep Renegade Dawn of JusticeSpecial Edition is available in dealerships across the EMEA region starting this month
- Exclusive 'Battle of the Renegades' online experience
As a result of the recently announced global partnership between FCA US LLC and Warner Bros. Pictures' action adventure film "Batman v Superman: Dawn of Justice", coming to European theaters in the next weeks, the Jeep® brand launches in the EMEA region an important marketing and communication campaign for the introduction of the new Jeep Renegade Dawn of Justice Special Edition. The new campaign will involve a major brand marketing action that will include branded TV and print commercials, digital advertising activities, local events also at the Jeep dealerships and exclusive online experience. All these activities will be created in collaboration with the filmmakers bringing "Batman v Superman: Dawn of Justice" to the screen.
The participation in the movie of the compact SUV Jeep Renegade allows the vehicle, which features the best-in-class off-road capabilities in its category, to be exposed to an incredibly vast audience. It is also the first time that the Jeep Renegade, the first Jeep model to be built globally and sold in more than 100 countries worldwide, is seen on the big screen.
The new advertising campaign for the launch of the new Jeep Renegade Dawn of Justice Special Edition in the EMEA region will kick off on March 13th with the debut of the TV commercial "Into the Storm", across television, radio, print and web. First EMEA markets to go on air with the TV commercial will be Italy and the UK, shortly followed by all major European markets, according to their respective launch plan.
Available as a 30-second and 20-second film, the new Jeep Renegade Dawn of Justice Special Edition TV commercial, which is having its EMEA premiere at the Geneva Motor Show in these days, being displayed to the guests that are visiting the Jeep stand, features footage from "Batman v Superman: Dawn of Justice" with Bruce Wayne, played in the film by Ben Affleck, behind the wheel of the Jeep Renegade. Opening on city street ruins, the commercial speaks to how he feels compelled to move toward danger rather than run away from it. While several scenes of destruction follow in sequence, the voice over comments on that impulse: "There is a dangerous instinct that lives within you. You like chaos. And in these times, we need that. We need you to rush in when everyone else is running away."
In "Batman v Superman: Dawn of Justice", the world's most iconic Super Heroes clash for the first time ever on the big screen. To reflect the renegade spirit of the Super Heroes whose epic conflict drives the film, the Jeep brand will launch an online experience called 'Battle of the Renegades'. This interactive digital experience invites users to choose their allegiance between Batman, the BLACK, or Superman, the BLUE, and become a hero themselves by using the Jeep Renegade to help others and evade impending catastrophe. Participation in this interactive online experience can be effected by entering the link http://www.battleoftherenegades.co.uk/. All users involved in the experience will be rewarded with a range of prizes, including epic live driving experiences and cinema tickets to "Batman v Superman: Dawn of Justice".
BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and elements © & TM DC Comics and Warner Bros. Entertainment Inc.
Jeep Renegade Dawn of Justice Special Edition
Revealed to the European public at the recent Geneva Motor Show, the Jeep Renegade Dawn of Justice Special Edition is based on the Longitude trim level and features a distinctive dark appearance, with a host of Gloss Black exterior and interior accents, enhancing the 18-inch alloy rims, the fog lamp and rear light cluster surrounds, the grille and the Jeep badge, in addition to several style accents in the passenger compartment.
Under the hood the new limited edition model offers a choice of two engines: the 1.6-liter MultiJet II 120 horsepower diesel engine and the 1.6-liter E-TorQ 110 horsepower gasoline engine, both combined with manual transmission and front-wheel drive.
Four are the exterior colors available on the new limited edition model: Carbon Black Metallic, Granite Crystal, Colorado Red and Alpine White.
About "Batman v Superman: Dawn of Justice"
From director Zack Snyder (Man of Steel) comes "Batman v Superman: Dawn of Justice", starring Oscar winner Ben Affleck (Argo) as Batman/Bruce Wayne and Henry Cavill (Man of Steel) as Superman/Clark Kent in the characters' first big-screen pairing. Snyder directed from a screenplay written by Chris Terrio and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster. The film is produced by Charles Roven and Deborah Snyder, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers. Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, a Zack Snyder film, "Batman v Superman: Dawn of Justice". The film will be released in 3D, 2D, and in select IMAX 3D theaters worldwide in the next weeks, from Warner Bros. Pictures, a Warner Bros. Entertainment Company. batmanvsupermandawnofjustice.net
Turin, 14th March 2016
Jeep® and Mopar Unveil Seven Concept Vehicles Built for 50th Annual Easter Jeep Safari
Vehicles showcase a wide variety of Mopar and Jeep Performance Parts*
- Jeep® Crew Chief 715: a salute to legendary Jeep military service vehicles
- Jeep Shortcut: inspired by the classic CJ-5 to handle tight, winding trails
- Jeep Renegade Commander: built to blaze a trail deep into the secluded wilderness
- Jeep Comanche: designed to be off-road ready with practical utility
- Jeep FC 150: heritage cab-over design, rich in history and capable of tackling any terrain
- Jeep Trailcat: Hellcat-powered off-roader capable of crawling or high-speed runs
- Jeep Trailstorm: added capability with 2-inch lift kit, 37-inch tires and Dana 44 axles
AUBURN HILLS, Mich. - Seven new, ultra-capable Jeep® concept vehicles - featuring an array of Mopar and Jeep Performance Parts available to consumers - will conquer the famous and challenging trails of Moab, Utah, at Easter Jeep Safari, March 19-27. Thousands of off-road enthusiasts are expected to descend upon Moab this year to celebrate what will likely be the most popular Jeep Safari ever, as the 50th annual event coincides with the 75th anniversary of the Jeep brand.
"Every year the Jeep team looks forward to pushing the limits with new, exciting and capable concept vehicles for our most loyal enthusiasts at the Easter Jeep Safari in Moab, where we receive a tremendous amount of valuable feedback," said Mike Manley, Head of Jeep Brand - FCA Global. "This year is extra special, as together with our biggest fans, we celebrate Jeep's 75th anniversary - as well as the 50th running of the Jeep Safari. We're delighted to share seven of the most capable and eye-catching concept Jeep vehicles we've ever created at this year's historic event."
The 2016 crop of Easter Jeep Safari concept vehicles utilizes both production and prototype Jeep Performance Parts. The Mopar brand is responsible for developing, building and ensuring that all Jeep Performance Parts meet rigorous specifications and with 4x4 capabilities in mind, allowing Jeep owners to further enhance their stock vehicle."These seven vehicles have been modified with Mopar and Jeep Performance Parts to take on the toughest trails, to go beyond where the road ends," said Pietro Gorlier, Head of Parts and Service (Mopar), FCA - Global. "Mopar's mission is to provide all FCA US vehicle owners with unique performance parts and accessories to tailor vehicles to their individual lifestyles. Nothing supports that more than demonstrating how we can equip Jeep owners to take on some of the more extreme trails in the world."
The seven new Jeep concept vehicles built for Moab this year were created by a team of dedicated, passionate engineers, designers and fabricators that have been customizing production vehicles since 2002, and have introduced more than 50 concept vehicles for the enthusiasts who attend the popular Easter Jeep Safari.
The 2016 Easter Jeep Safari concept vehicles include:
Jeep Crew Chief 715
The Jeep Crew Chief 715 concept vehicle was built as a salute to legendary Jeep military service vehicles, in particular the Kaiser M715. This open-air Wrangler Unlimited-based concept vehicle showcases a burly design with heritage styling cues. The Crew Chief 715 utilizes modern-day construction with a rear seat and extra doors for additional passenger capacity while staying close to its classic military roots.Original Jeep military service vehicles were legendary for getting troops through rugged terrain, and the Jeep Crew Chief 715 illustrates this legacy. Steel front and rear bumpers, 20-inch beadlock wheels, and 40-inch NDT military tires pay homage to the original Jeep military vehicles. The Crew Chief 715 utilizes an on-board air system with a hard-mounted quick-disconnect fitting for airing up or lending assistance to other vehicles on the trail. Other features include a master cylinder brake upgrade, cold air intake and a modified exhaust.
Exterior features such as Jeep Performance Parts off-road rock rails, a winch mounted into the front and rear bumpers, Dana 60 front and rear axles and a 4-inch lift kit with Jeep Performance Parts/Fox 2.0 Remote Reservoir shocks give the Crew Chief 715 increased capability. The "Tactical Green" color scheme runs from the custom modified M715-inspired front-end to the tailgate. The Crew Chief 715 features a military themed 5-foot cargo bed.
Inside, the no-nonsense interior features leather bucket seats with canvas inserts, aircraft-inspired control switches and Mopar all-weather mats. The media center features a centrally located navigational compass.
The Jeep Crew Chief 715 is powered by the 3.6-liter Pentastar V-6 engine and is mated to a five-speed automatic transmission.
A carefully crafted take on the beloved Jeep CJ-5, this Wrangler-based concept vehicle invokes the spirit of 1950s Americana with a shortened body and functional simplicity.
Exterior styling cues include a unique grille, hood, tailgate, front and rear wheel flares and custom chrome front and rear bumpers. A modified exhaust, 17-inch red steel wheels and 35-inch BF-Goodrich Mud-Terrain T/A KM2 tires help the Jeep Shortcut maintain the look of an icon.
Jeep Performance Parts featured on the Shortcut include a front and rear Dana 44 axle and a 2-inch lift with Fox shocks. Overall body length has been reduced by more than 12 inches to keep the Shortcut concept vehicle light and maneuverable on the trails.
Inside, the simple yet functional interior features low-back leather bucket seats with plaid inserts, a red ball shifter handle, four-point safety cage and Mopar all-weather mats.
The Jeep Shortcut is powered by the 3.6-liter Pentastar V-6 engine and mated to a 5-speed automatic transmission.
Jeep Renegade Commander
The Jeep Renegade Commander concept vehicle is equipped with an assortment of Mopar and Jeep Performance Parts for the ultimate off-road adventure. A 2-inch lift kit and 17-inch Rubicon aluminum wheels with 29.5-inch BF-Goodrich All-Terrain T/A KO2 tires increase the off-road capabilities of the Jeep Renegade Commander.
The "Fluorescent Gray" exterior features Renegade's MySky open-air roof with removable panels, custom body decal, Mopar off-road rock rails, skid plates and a modified exhaust. Also featured are the Mopar brand's trailer hitch receiver and front and rear auxiliary lights.
Inside, the Renegade Commander includes Katzkin seat covers, body color bezel accents, a pedal kit, Mopar off-road kit and Mopar all-weather floor mats.
The Jeep Renegade Commander is powered by the 2.4-liter Tigershark engine with MultiAir2 mated to a 9-speed automatic transmission with Jeep Active Drive Low.
Based on the Jeep Renegade, the Jeep Comanche concept vehicle is designed to be off-road ready with practical utility. A nod to Jeep pickup trucks of years past, the Comanche concept takes styling cues from military and civilian Jeep heritage.
The Comanche's "Beige Against the Machine" concept exterior paint is accented with a Satin Black hood, a concept lower front fascia, winch, steel rear bumper, soft top, and spare tire in the bed. The wheelbase has been stretched an additional six inches versus a production Renegade to accommodate Comanche's 5-foot bed.
Inside, the Comanche features custom seat covers, pedal covers, door sill guards, and Mopar all-weather mats. Jeep Performance Parts like off-road rock rails, a 2-inch lift kit and a winch bolster the Comanche's off-road capability. The Comanche rolls on 16-inch painted wheels and 32-inch BF-Goodrich All Terrain T/A tires.
The Jeep Comanche is powered by a 2.0-liter diesel I-4 engine and mated to a 9-speed automatic transmission with Jeep Active Drive Lock, which includes low range and a locking rear differential.
Jeep FC 150
A true American workhorse, this 1960 Jeep FC 150 concept vehicle is rich with heritage and built to tackle both challenging rocky trails and the harshness of a western cattle ranch. Originally built from 1956 to 1965, the FC 150 is based on the CJ-5 and offered a clever packaging solution by keeping overall length to a minimum for maneuverability, but maintained a full-length cargo box for utility.
This heritage Jeep vehicle continues to utilize its original steel body that proudly bears battle scars while components underneath have been revamped. The FC 150's off-road prowess has been enhanced courtesy of a 2005 Jeep Wrangler chassis modified to accept a Dana 44 front axle, Dana 60 rear axle and 17-inch white steel wheels wrapped in 33-inch BF-Goodrich Mud-Terrain T/A KM2 tires.
Inside, the FC 150 features vinyl seat covers, a custom headliner wrapped in a vintage duck hunting pattern, CB radio, analog compass and Mopar all-weather mats.
The Jeep FC 150 heritage vehicle is powered by a 4.0-liter PowerTech I-6 and is mated to a 3-speed automatic transmission.
The Jeep Trailcat concept vehicle is the ultimate off-road machine, equally at home on Moab's rugged trails or a high-speed section. Utilizing the supercharged 6.2-liter HEMI® Hellcat V-8 engine, and mated to a 6-speed manual transmission with a custom shifter ball featuring an embossed Hellcat logo, the Trailcat concept vehicle leaves everything else in a cloud of dust.
To get the 707-horsepower Hellcat engine into the Trailcat, designers stretched the wheelbase an additional 12 inches while chopping the windshield two inches for a sleeker look. Mopar exterior enhancements include a power dome vented hood, Satin Black grille, LED headlamp and fog lamps and rock rails.
The robust off-road look is further aided by steel front and rear bumpers, 17-inch beadlock wheels and 39.5-inch BF-Goodrich Krawler T/A KX tires, front and rear Dana 60 axles and Fox shocks.
Subtle design cues, such as a Hellcat decal on the front quarter panels and a "Trailcat" decal on the side of the hood, hint at the horsepower that lurks beneath, making this much more than a typical production Wrangler. The Trailcat's interior is simple yet functional and features sport bucket seats from the Dodge Viper, made from carbon fiber and featuring Katzkin leather seat covers with accent stitching.
The Trailstorm concept vehicle is the ultimate Jeep Wrangler for exploring off the beaten path. Offering room for extra gear and fuel tanks, it is based on the Jeep Wrangler Unlimited, and delivers elevated capability to conquer trails with ease.
Off-road capabilities are enhanced with several Jeep Performance Parts, including 17-inch concept off-road wheels wrapped in 37-inch tires, a 2-inch lift kit with Jeep Performance Parts/Fox shocks, a Jeep Performance Parts Rubicon winch, and Dana 44 front and rear axles. Half doors offer a clear view of obstacles ahead and a bedlined interior makes cleaning up after a day on the trails easy.
Mopar exterior enhancements include a winch guard, Satin Black grille, LED headlights and fog lights, high top fenders, power-dome vented hood, Mopar off-road rock rails with a step, Big Brake Kit, a concept fast-back soft top, tail light guards and a Mopar fuel filler door. Finishing the Trailstorm's exterior upgrades are a steel front and rear Rubicon bumper and a Jeep Performance Parts tire carrier. The Trailstorm is wrapped in camouflage allowing it to blend into its surroundings in the Utah desert.
The Trailstorm's bedlined interior also features Katzkin seat covers and Mopar all-weather floor mats. The Jeep Trailstorm is powered by a 3.6-liter Pentastar V-6 engine and is mated to a 5-speed automatic transmission.
Built on 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
Mopar (a simple contraction of the words MOtor and PARts) was trademarked in 1937 with the launch of an antifreeze product, but it truly made its mark in the 1960s during the muscle-car era. From Mopar Performance Parts to enhance speed and handling for both road and racing use, the brand soon expanded to include technical service and customer support.
Today, Mopar is FCA's service, parts and customer-care brand and distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centers and 27 customer-contact hubs globally, Mopar integrates service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar is the source for genuine parts and accessories for FCA brands.
Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles. This offers a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.
Jeep Performance Parts
The Jeep Performance Parts portfolio, created in 2012 and offered by Mopar for the Jeep brand, provides enthusiasts with high-end, hard-core, quality aftermarket accessories and performance parts including axles, lift kits, bumpers, winches, skid plates, suspension components and more. These aftermarket offerings are engineered together with the same teams that create factory-authorized specifications for FCA vehicles and help elevate the Jeep vehicles' already best-in-class off-road performance to the next level. Each part and accessory is specifically designed, built and quality tested to help transform stock rides into even more capable trail performers.
Easter Jeep Safari consists of trail rides, mostly day long trips, departing from Moab, Utah, throughout the nine-day-long event. The Jeep Safari was started in 1967 by the Moab Chamber of Commerce as a one-day trail ride. Over the years, as participation grew, the Safari expanded until it finally reached the current nine-day event. "Big Saturday" still remains the culmination of the event on the Saturday of Easter weekend.
*Parts and specifications applicable in U.S. only. Jeep Performance Parts availability may vary by market.